Programmatic Advertising

Your audience moves in real time. So do we.

Adelphic is a mobile and cross-channel programmatic advertising platform connecting brands to audiences and enabling meaningful engagement with individual consumers. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile advertising investment.

Programmatic Advertising

Mobile is more than a set of devices. It’s a set of behaviors.

Consumers live their lives on the move – they are, by definition, mobile. Adelphic helps brands understand the behaviors of consumers on the move and reach them across all their screens.

Programmatic Advertising

Devices don't buy things. People do.

Adelphic’s patented technology overcomes the limitations of user identification in mobile and across networked devices, anonymously describing the consumers behind the devices. So advertisers understand whom they’re talking to, not just what they’re talking through.

Programmatic Advertising

Data drives performance. Performance delivers ROI.

The more we know about consumers and their environment, the better we can calculate the value of an interaction. Adelphic analyzes billions of data points every day, finding high-value opportunities for our clients, maximizing their programmatic advertising ROI.

News & Updates

  • Adelphic Infographic: Second Screens Deliver Mobile Ads to Affluent, Engaged Primetime Audiences

    By Adelphic

    An increasing number of primetime television viewers are engaging with a second screen like a smartphone or tablet – 84% as of 2014, according to Nielsen. But who is the second screen audience? And what are the best mobile ad formats and contexts in which to engage them? Adelphic analyzed Second Screeners, defined as people using… Read more »

  • Join Us for Our Native Programmatic Advertising Webinar

    By Adelphic

    Join our VP of Sales, Emily Del Greco, and Aaron Austin, Head of Programmatic for InMobi, for a webinar on April 14th at 2pm EST titled How to Bring Native and Programmatic Advertising Together. We will review original research detailing advertising perspectives of native, programmatic, and how both work together to develop highly effective mobile… Read more »

  • Are Media Buyers Using the Best Decision-Algorithms?

    By Changfeng Wang, Adelphic Chief Technology Officer

    It has been hard not to hear conversations referring to algorithms at any ad-tech conference, but there seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are. In the context of programmatic advertising, an algorithm may be defined as… Read more »

  • Adelphic’s Top Five Native Programmatic Best Practices

    By Emily Del Greco, Adelphic VP of Sales

    Continuing our reputation as a leader in mobile advertising innovation, Adelphic has integrated with three distinct inventory sources to offer brands and agencies the impact of native programmatic advertising at scale and with efficiency: MoPub, InMobi and YieldMo. Native programmatic is still an emerging space, yet we are seeing enthusiasm from buyers accompanying a steady… Read more »

  • Six Boston Startups are Showing Us Where Ad Tech is Going

    By Bostinno

    Companies in the ad tech sphere have had more than their share of challenges in recent years. Last fall, a number of the industry’s stocks took a plunge in response to growing concerns over the potential effectiveness of digital advertising. But that isn’t stopping new players from trying to find better—and often less intrusive—ways of… Read more »

More News & Updates

Who's working with us

  • apple-iad
    brightrooll
    inmobi
    live-roail
    marktplacb
    nexage

  • openx
    doubleclick-adexchange
    pubmatic
    rubicon
    xAd
    smaato

  • sovrn
    mopub-logo
    celtra
    tune
    oracle
    medialets

  • flite
    appnexus
    neustar
    ninth
    ixi-services
    factual

  • datalogix
    placed
    bluekai
    flurry
    mma-logo
    equifax

  • spotxchange
    ghostery-logo
    daa-logo
    crisp-logo
    atlas