Programmatic Advertising

Your audience moves in real time. So do we.

Adelphic is a mobile and cross-channel programmatic advertising platform connecting brands to audiences and enabling meaningful engagement with individual consumers. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile advertising investment.

Programmatic Advertising

Mobile is more than a set of devices. It’s a set of behaviors.

Consumers live their lives on the move – they are, by definition, mobile. Adelphic helps brands understand the behaviors of consumers on the move and reach them across all their screens.

Programmatic Advertising

Devices don't buy things. People do.

Adelphic’s patented technology overcomes the limitations of user identification in mobile and across networked devices, anonymously describing the consumers behind the devices. So advertisers understand whom they’re talking to, not just what they’re talking through.

Programmatic Advertising

Data drives performance. Performance delivers ROI.

The more we know about consumers and their environment, the better we can calculate the value of an interaction. Adelphic analyzes billions of data points every day, finding high-value opportunities for our clients, maximizing their programmatic advertising ROI.

News & Updates

  • Adelphic’s Top Five Native Programmatic Best Practices

    By Emily Del Greco, Adelphic VP of Sales

    Continuing our reputation as a leader in mobile advertising innovation, Adelphic has integrated with three distinct inventory sources to offer brands and agencies the impact of native programmatic advertising at scale and with efficiency: MoPub, InMobi and YieldMo. Native programmatic is still an emerging space, yet we are seeing enthusiasm from buyers accompanying a steady… Read more »

  • Six Boston Startups are Showing Us Where Ad Tech is Going

    By Bostinno

    Companies in the ad tech sphere have had more than their share of challenges in recent years. Last fall, a number of the industry’s stocks took a plunge in response to growing concerns over the potential effectiveness of digital advertising. But that isn’t stopping new players from trying to find better—and often less intrusive—ways of… Read more »

  • Adelphic Accelerates Programmatic Buying in Mobile

    By Venture Beat

    Adelphic, a leading mobile advertising demand-side platform (DSP), announced today that it has secured $11 million Series B funding that will enable the company to capitalize on the explosive growth in the programmatic advertising space. This round of funding was led by Blue Chip Venture Company, along with participation from current investors Matrix Partners and… Read more »

  • Adelphic Mobile Raises $11M Series B Round for Programmatic Buying

    By Bostinno

    Waltham-based Adelphic Mobile has raised $11 million in new funding to expand its mobile-focused programmatic buying advertising technology business. The Series B round was led by Blue Chip Venture Company and included ongoing investors Matrix Partners and Google Ventures. Adelphic has now raised $23 million since its founding in 2010. Some of the new funding… Read more »

  • Adelphic Advancing Mobile Advertising With Apple Deal, New Funding

    By Xconomy

    The field of mobile advertising has been evolving steadily but fairly quietly in the past year. Now startups are ready to make more noise, thanks in part to the world’s biggest tech company. Boston-area startup Adelphic says today it has raised $11 million in Series B venture money, which brings its total funding to $23… Read more »

More News & Updates

Who's working with us

  • apple-iad
    brightrooll
    inmobi
    live-roail
    marktplacb
    nexage

  • openx
    doubleclick-adexchange
    pubmatic
    rubicon
    xAd
    smaato

  • sovrn
    mopub-logo
    celtra
    tune
    oracle
    medialets

  • flite
    appnexus
    neustar
    ninth
    ixi-services
    factual

  • datalogix
    placed
    bluekai
    flurry
    mma-logo
    equifax

  • spotxchange
    ghostery-logo
    daa-logo
    crisp-logo
    atlas