Programmatic Advertising

Your audience moves in real time. So do we.

Adelphic is a mobile and cross-channel programmatic advertising platform connecting brands to audiences and enabling meaningful engagement with individual consumers. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile advertising investment.

Programmatic Advertising

Mobile is more than a set of devices. It’s a set of behaviors.

Consumers live their lives on the move – they are, by definition, mobile. Adelphic helps brands understand the behaviors of consumers on the move and reach them across all their screens.

Programmatic Advertising

Devices don't buy things. People do.

Adelphic’s patented technology overcomes the limitations of user identification in mobile and across networked devices, anonymously describing the consumers behind the devices. So advertisers understand whom they’re talking to, not just what they’re talking through.

Programmatic Advertising

Data drives performance. Performance delivers ROI.

The more we know about consumers and their environment, the better we can calculate the value of an interaction. Adelphic analyzes billions of data points every day, finding high-value opportunities for our clients, maximizing their programmatic advertising ROI.

News & Updates

  • Adelphic Accelerates Programmatic Buying in Mobile

    By Venture Beat

    Adelphic, a leading mobile advertising demand-side platform (DSP), announced today that it has secured $11 million Series B funding that will enable the company to capitalize on the explosive growth in the programmatic advertising space. This round of funding was led by Blue Chip Venture Company, along with participation from current investors Matrix Partners and… Read more »

  • Adelphic Mobile Raises $11M Series B Round for Programmatic Buying

    By Bostinno

    Waltham-based Adelphic Mobile has raised $11 million in new funding to expand its mobile-focused programmatic buying advertising technology business. The Series B round was led by Blue Chip Venture Company and included ongoing investors Matrix Partners and Google Ventures. Adelphic has now raised $23 million since its founding in 2010. Some of the new funding… Read more »

  • Adelphic Advancing Mobile Advertising With Apple Deal, New Funding

    By Xconomy

    The field of mobile advertising has been evolving steadily but fairly quietly in the past year. Now startups are ready to make more noise, thanks in part to the world’s biggest tech company. Boston-area startup Adelphic says today it has raised $11 million in Series B venture money, which brings its total funding to $23… Read more »

  • Mobile Ads Software Innovator Adelphic Gets $11 Million in New Funding

    By BetaBoston

    Adelphic, the Waltham-based mobile ads software developer that allows brands to target users across devices, has added $11 million in new funding to the $12 million is has raised previously. Founded in 2010 by former Quattro Wireless team members Jennifer Lum and Changfeng Wang, Adelphic has developed a program of algorithm-driven, “predictive modeling” for mobile ads… Read more »

  • Mobile Programmatic Advertising Startup Adelphic Has Just Raised $11 Million in Funding

    By Business Insider

    Mobile programmatic advertising startup Adelphic has raised $11 million in Series B funding, the company confirmed today. The latest round was led by Blue Chip Venture Company. That brings Boston-based Adelphic’s total investment to date up to $23 million, with other investors including Google Venture and Matrix Partners. Adelphic has quietly become one of the… Read more »

More News & Updates

Who's working with us

  • apple-iad
  • openx
  • sovrn
  • flite
  • datalogix
  • spotxchange