Programmatic Advertising

Your audience moves in real time. So do we.

Adelphic is a mobile and cross-channel programmatic advertising platform connecting brands to audiences and enabling meaningful engagement with individual consumers. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile advertising investment.

Programmatic Advertising

Mobile is more than a set of devices. It’s a set of behaviors.

Consumers live their lives on the move – they are, by definition, mobile. Adelphic helps brands understand the behaviors of consumers on the move and reach them across all their screens.

Programmatic Advertising

Devices don't buy things. People do.

Adelphic’s patented technology overcomes the limitations of user identification in mobile and across networked devices, anonymously describing the consumers behind the devices. So advertisers understand whom they’re talking to, not just what they’re talking through.

Programmatic Advertising

Data drives performance. Performance delivers ROI.

The more we know about consumers and their environment, the better we can calculate the value of an interaction. Adelphic analyzes billions of data points every day, finding high-value opportunities for our clients, maximizing their programmatic advertising ROI.

News & Updates

  • Updated MRAID Spec Could Be A Mobile Video Demand Driver

    By AdExchanger

    Specs and standards aren’t that sexy, but industry experts say the Interactive Advertising Bureau’s recent video addendum to rich media standard MRAID could be one of the keys to unlocking more programmatic mobile video dollars. MRAID is a mobile standard, used by many publishers and app developers, to render and serve mobile rich media programmatically…. Read more »

  • Reaching Consumers Through Programmatic Mobile Video Advertising

    By Jennifer Lum, Adelphic Chief Strategy Officer

    Mobile video is Adelphic’s fastest growing ad format. eMarketer is forecasting mobile video ad spend to be $2.62B in 2015 and grow to $6.86B in 2019. We’ve seen tremendous growth in demand for mobile video inventory from our DSP clients over the past three quarters. Brands from the Retail, CPG, QSR, Entertainment and Technology categories… Read more »

  • Adelphic Infographic: Second Screens Deliver Mobile Ads to Affluent, Engaged Primetime Audiences

    By Adelphic

    An increasing number of primetime television viewers are engaging with a second screen like a smartphone or tablet – 84% as of 2014, according to Nielsen. But who is the second screen audience? And what are the best mobile ad formats and contexts in which to engage them? Adelphic analyzed Second Screeners, defined as people using… Read more »

  • Join Us for Our Native Programmatic Advertising Webinar

    By Adelphic

    Join our VP of Sales, Emily Del Greco, and Aaron Austin, Head of Programmatic for InMobi, for a webinar on April 14th at 2pm EST titled How to Bring Native and Programmatic Advertising Together. We will review original research detailing advertising perspectives of native, programmatic, and how both work together to develop highly effective mobile… Read more »

  • Are Media Buyers Using the Best Decision-Algorithms?

    By Changfeng Wang, Adelphic Chief Technology Officer

    It has been hard not to hear conversations referring to algorithms at any ad-tech conference, but there seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are. In the context of programmatic advertising, an algorithm may be defined as… Read more »

More News & Updates

Who's working with us

  • apple-iad
    brightrooll
    inmobi
    live-roail
    marktplacb
    nexage

  • openx
    doubleclick-adexchange
    pubmatic
    rubicon
    xAd
    smaato

  • sovrn
    mopub-logo
    celtra
    tune
    oracle
    medialets

  • flite
    appnexus
    neustar
    ninth
    ixi-services
    factual

  • datalogix
    placed
    bluekai
    flurry
    mma-logo
    equifax

  • spotxchange
    ghostery-logo
    daa-logo
    crisp-logo
    atlas