Adelphic’s VP of Product, Yael Avidan, provides an overview of Adelphic’s new cross-channel solution. Understanding consumers’ device usage is beneficial, but understanding consumers’ behaviors across multiple channels, in addition to the devices used, provides much richer data to power campaigns. This is what comprises our proprietary data set, which we refer to as our Behavior… Read more »
Adelphic’s Director of Product, Dr. Justin Pniower, lends his perspective on 3 questions media buyers should ask about cross-device advertising. Ad buyers have grown accustomed to siloed campaign strategies – separate budgets for mobile, desktop and television. But an audience-based approach executed across the devices of a consumer can be a powerful tool, allowing you… Read more »
At Adelphic, close partnership with customers is in our DNA. Our services team is deeply invested in solutions, insights, and performance of our customers. Semi-annually, we conduct a survey used to measure strengths and areas for development for our services team as well as product. Our most recent survey, conducted in Q1 2016, showed that… Read more »
Cadreon partnered with Adelphic to increase awareness of and visits to a major automotive brand with native programmatic advertising. What follows is a case study illustrating how Adelphic’s platform, with insights and attribution from data partner Placed, using MoPub’s native inventory, was leveraged to increase foot traffic to automotive dealerships.
BMW wanted to use mobile advertising to drive more potential consumers to dealerships to push greater sales. Their target consumers were identified as being people in a high income bracket and in the market for a luxury vehicle. To see the full case study illustrating how Cadreon used Adelphic’s platform, with insights from Factual, to increase foot traffic… Read more »
Thanksgiving is behind us and the holiday shopping season is here. Your mobile campaigns need to be firing on all cylinders in order to make an impact on consumers. At the same time, increased bidding activity means more competitive programmatic auctions and scarcity of quality inventory. As we prepare to welcome 2016, Adelphic account managers… Read more »
Quick Service Restaurants (QSR) represent a considerable share of activity on the Adelphic platform, and these companies are often pioneers in the mobile ad tech space. Adelphic looked at 93 QSR mobile advertising campaigns across 19 advertisers from January to June 2015, and the results of these findings are in our first Vertical Snapshot, below.
Recently, Adelphic’s mobile DSP was used by Fearless Agency to increase visits to Hard Rock Cafe locations and improve awareness of their World Burger Tour. What follows is a case study illustrating how Adelphic’s platform, with insights and attribution from data partners Neustar and Placed, was leveraged to increase in-store visits by 220 percent.
This edition of Real-Time Banter features a talk about the state of mobile advertising with Janae McDonough, the senior director of MoPub, the world’s leading ad server for mobile application publishers. Janae was interviewed by Adelphic’s Chief Strategy Officer, Jennifer Lum. Jennifer: What is MoPub? Janae: The best way to think about MoPub is in… Read more »
As the leading mobile demand-side platform, Adelphic understands how mobile is the key driver behind the rapid growth of programmatic advertising. To continue educating marketers in this emerging space, Adelphic collaborated with the MMA Mobile Programmatic Committee to develop the Programmatic Navigator – a dynamic and user-friendly tool designed to help guide brand marketers in… Read more »