January 24, 2017 | By AdExchanger

In acquiring Adelphic for an undisclosed price, Viant hopes to create a “people-based DSP” that combines media execution with deterministic data from parent company Time Inc. But don’t think of what Time Inc. is building as a mini walled garden, said Viant CEO and co-founder Tim Vanderhook. “Everyone wants the scale that Facebook and Google… Read more »

January 23, 2017 | By The Wall Street Journal

Move is intended to give advertisers self-service capabilities for data-driven buying. Magazine publisher Time Inc. said it has agreed to acquire Adelphic Inc., an automated advertising buying platform. The move is intended to offer marketers the ability to directly buy advertising that targets specific consumers. Terms weren’t disclosed. The deal is expected to close in… Read more »

January 23, 2017 | By Adelphic

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users Globally (NEW YORK, NY and IRVINE, CA, January 23, 2017)—Time Inc.’s (NYSE:TIME) Viant, a people-based advertising technology company, has signed an agreement to acquire Adelphic, a company that provides a mobile-first, cross-channel… Read more »

January 20, 2017 | By AdExchanger

Adelphic’s CEO, Michael Collins, lends his perspective on Marketing-Mix Modeling in a cross-screen and cross-channel world. If you are in brand management, chances are you have leveraged marketing-mix modeling (MMM). In case you haven’t, MMM is the well-used planning tool that helps brands determine where ad spend should be appropriated for campaigns. For many marketers, it… Read more »

January 10, 2017 | By MarTech Today

  In another sign of native video advertising coming into the programmatic fold, native ad platform Sharethrough announced an integration Tuesday with mobile demand side platform (DSP) Adelphic. Sharethrough says it is the first of many forthcoming DSP integrations to support native video programmatically. Adelphic established its first native platform relationship with TripleLift in October when… Read more »

December 15, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about the future of artificial intelligence and machine learning, through the lens of venture capitalist Sarah Fay, Managing Director at Glasswing Ventures. Sarah was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is Glasswing Ventures? Sarah: Glasswing Ventures is a new venture capital firm… Read more »

November 17, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about digital out-of-home advertising with Michael Provenzano, CEO of Vistar Media. Michael was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic.   Jennifer: What is Vistar Media? Michael: Vistar Media is a software company that bridges the gaps between location data and media in the physical… Read more »

November 14, 2016 | By MediaPost

Mobile and cross-channel demand-side platform (DSP) Adelphic on Monday announced a partnership with Integral Ad Science (IAS) allowing Adelphic customers to verify, optimize, and analyze their mobile-first and cross-device ad campaigns using IAS’s solutions for pre-bid targeting across viewability, ad fraud, traffic ad quality, and brand safety. IAS is a provider of  verification, optimization, and… Read more »