Privacy Policy


Privacy Policy
Last Updated: February 25, 2014

This Privacy Policy describes Adelphic Inc.’s (“Adelphic”) practices in connection with information that we collect through our website located at www.adelphic.com and through Adelphic’s mobile advertising platform known as the “Adelphic Service” (www.adelphic.com, Adelphic’s other websites and the Adelphic Service are referred to in this Privacy Policy collectively as the “Site“).

The Policy covers all aspects of the Adelphic Service and Adelphic Site, including:
  • Publishers and developers who we partner with to deliver services surrounding mobile advertising and user engagement.
  • Advertisers and developers who are advertising goods and services through our platform.
  • Interested parties visiting our website to access information or content.


By partnering with us as a publisher, advertising through our platform, or visiting the Site and/or using the Adelphic Service, you agree to the terms of this Policy.

Information we collect
Personal Information that you give us (Website Data Collection)

We only collect personal information when we are contacted directly by an individual through the Site and they voluntarily provide that information to us. We use this information only to respond to these requests, complete registration for the Adelphic Service, or for use of certain Adelphic Services. By voluntarily providing us with Personal Data, you are consenting to our use of it in accordance with this Privacy Policy. We do not provide this information to any third parties.

Non-Personal Information We Collect (Data Collected on our Platform)

When you interact with Adelphic through the Site or Adelphic Services, we receive and store certain personally non-identifiable information (non-PII). This data, which is collected passively using various technologies, does not identify you personally, and may come from such sources as your mobile web browser, or the apps that you use. We use this Non-PII along with our technology to perform a variety of tasks, such as limiting the number of times a specific advertisement is presented to the same mobile user (frequency capping), providing an advertisement to only certain types of mobile users, or providing a report to a client on the number of its advertisements that were clicked. We may share this Non-PII with clients, vendors, and other companies that we conduct business with.

In operating this Site, we may use a technology called "cookies" which is a piece of information that the computer that hosts our Site gives to your browser when you access the Site. Our cookies help provide additional functionality to the Site and help us analyze Site usage more accurately. In all cases in which we use cookies, we will not collect Personal Data except with your permission.


How we use information we collect
Personal Information. , may be used to:
  • to fulfill your requests, such as to create an Adelphic Service account or respond to a sales inquiry;
  • to operate the Adelphic Service, to send you important information regarding the Site and issues specifically affecting the Adelphic Service and your use of the Adelphic Service, including changes to Site terms, conditions and policies. Because this information may be important, you may not opt out of receiving it;
  • to inform you of products, programs, services and promotions from us and/or our marketing partners that we believe may be of interest to you, and;
  • for our internal business purposes, such as data analysis, audits, developing new products, enhancing our Site, improving our services, and identifying usage trends



Non-Personal Information
Adelphic creates micro-audience segments to make advertising delivered to consumers more relevant. The segments we create are used by us, our clients and partners, including advertisers and publishers, to deliver targeted advertising. In the process of serving an advertisement to a consumer, we, or our partners, may decide to serve an ad based on the audience segment(s) that a particular customer is in, and/or other information we have about the user, app, or site the ad comes from. The data we collect is also used for reporting purposes, to give our clients more information about the performance of their advertising campaigns, and to improve performance over time.


Consumers
Consumers that receive advertiser offers through the Adelphic platform are not covered by Adelphic's privacy policy. We may receive non-personally identifiable information from consumers through our platform but we only use such information to provide consumers the best and most relevant advertising.


Children
We do not target children under the age of thirteen (13). Children under the age of 13 may be placed into one of our general audience segments, based on the activity of the device/browser they are using. We are unable to prevent this as we do not collect personally identifiable information and we don't collect information with the intent of identifying users as being under the age of 13.


Information Sharing
Adelphic Services are used by advertisers, publishers and other companies providing mobile advertising services. We may share aggregated, non-personal information and audience segments with these clients to enable them to deliver targeted advertising. We only share this information with authorized third parties and we require them to follow the same behavioral principles and practices we adhere to. When you opt-out of our services, we stop sharing behavioral data with these third parties.


Information Security and Retention
Adelphic is committed to protecting the security of the information we collect. We use a variety of technologies and procedures to protect information from unauthorized access, use or disclosure. However, no digital transmission or form of electronic storage is ever fully secure or error free. Therefore, we cannot guarantee its absolute security. Please keep this in mind when disclosing any Personal Data to Adelphic. We shall retain your information and any other data for only as long as it is necessary.


Changes to the Adelphic Privacy Policy
We reserve the right to change this Privacy Policy without prior notice. You can find out when this Privacy Policy was last revised by referring to the “Last Updated” legend at the top of this page. Any changes to our Privacy Policy will become effective upon our posting of the revised Privacy Policy on the Site. Use of the Site following such changes constitutes your acceptance of the revised Privacy Policy that is in effect.


Contact Information
For questions or concerns relating to privacy, please contact us at: info@adelphic.com.


Opt Out Process
Adelphic participates in the Digital Advertising Alliance’s Self Regulatory Program for Online Behavioral Advertising. If you wish to opt out of advertising based upon your interests, you can opt out for mobile web advertising at the DAA’s site (http://aboutads.info), or you can opt out for both mobile web and mobile app advertising at our web site (click here).