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Real-Time Banter: Adelphic and Glasswing Ventures Discuss Artificial Intelligence and Machine Learning

December 15, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about the future of artificial intelligence and machine learning, through the lens of venture capitalist Sarah Fay, Managing Director at Glasswing Ventures. Sarah was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is Glasswing Ventures? Sarah: Glasswing Ventures is a new venture capital firm… Read more »

Real-Time Banter: Adelphic and Vistar Media Discuss Digital Out-Of-Home Advertising

November 17, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about digital out-of-home advertising with Michael Provenzano, CEO of Vistar Media. Michael was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic.   Jennifer: What is Vistar Media? Michael: Vistar Media is a software company that bridges the gaps between location data and media in the physical… Read more »

Real-Time Banter: Adelphic and clypd Discuss Programmatic TV

August 30, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about Programmatic TV with Joshua Summers, Founder and CEO of clypd. Joshua was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is clypd?   Joshua: clypd is a platform aimed at helping TV media owners get the most value they can out of their… Read more »

Real-Time Banter: Adelphic and BrightRoll Discuss Mobile Marketing

May 19, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about mobile marketing with Dan Mosher, VP & GM of BrightRoll Exchange at Yahoo. Dan was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is BrightRoll Exchange? Dan: The BrightRoll Exchange seamlessly connects large pools of inventory with all of our top buyers which includes DSPs, brands and agency trading… Read more »

Real-Time Banter: Adelphic and Neustar Discuss Mobile Marketing

April 18, 2016 | By Adelphic

This edition of Real-Time Banter features a conversation about mobile marketing with Jayne Babine, VP of Media & Advertising, Neustar Marketing Services for Neustar Inc. Jayne was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic. Jennifer: What is Neustar? Jayne: Neustar is an industry leader in information services. We provide real-time, cloud-based solutions in… Read more »

Time to Be An Internet of Things Innovator

February 18, 2016 | By MediaPost

Over the next few years, entertainment marketers are poised to be leaders in leveraging the Internet of Things (IoT). The growing tsunami of data and insights generated by consumers’ connected devices will change the marketing landscape. Mobile phones are quickly becoming conduits to a host of devices and services that deliver information about our physical… Read more »

Adelphic Opens New Waltham HQ, Prime for Engineering Ad Tech Jobs

December 11, 2015 | By Boston Business Journal

Adelphic, a Google Ventures-backed advertising technology company, has moved to a bigger headquarters in Waltham to accommodate more ad tech jobs, and plans to open new international offices next year. The company in October moved from a 6,400-square-foot office at 1601 Trapelo Rd. in Waltham to a 10,000-square-foot headquarters at 880 Main St. in the… Read more »

The Real Ad Tech Unicorns: Firms Run by Women in Technology

December 4, 2015 | By Digiday

Go to any ad tech conference and you’ll find no line at the ladies’ room. The industry, like much of tech, is dominated in its executive ranks by men. That’s what makes mobile DSP Adelphic unusual: Half of the company’s eight-person management team is female. Emily Del Greco, its head of sales, spent eight years… Read more »

Real-Time Banter: Adelphic Talks Mobile Programmatic with Rubicon Project

November 9, 2015 | By Adelphic

This edition of Real-Time Banter highlights a talk about mobile programmatic advertising with Joe Prusz, Head of Mobile at Rubicon Project. Joe was interviewed by Jennifer Lum, Chief Strategy Officer for Adelphic.  Jennifer: What is Rubicon Project? Joe: Rubicon Project is a global technology company leading the automation of advertising. Further, we’re the only independent… Read more »