Advanced TV Solutions

As audiences become more difficult to reach, brands must find ways to reconcile disparate data and reach addressable audiences across the TV and video space

With the continued rise of the cord-cutter population, TV viewing is scattered across many devices, apps and networks. Through strategic integrations across premium data and inventory partners, Adelphic empowers marketers to address these challenges head on to deterministically identify TV viewers and reach them across linear TV, OTT and premium brand-safe OLV environments.

Quality Data

Identify viewers and non-viewers of TV content

  • Leverage Viant’s deterministic device graph to accurately reach target audience
  • Unlock leading TV viewership insights powered by direct ACR data integrations with Inscape and Gracenote
    Inscape Gracenote

Strategic Execution

Engage high-value TV audiences across premium publishers at scale

  • Extend exposure to audiences not consuming TV content for incremental reach
  • Leverage real-time retargeting to sequentially message engaged viewers with a call to action on a companion device
  • Capture audience attention from consumers exposed to competitors’ ads

Scalable Premium Inventory

  • Private Marketplace (PMP): Direct publisher access
  • Full Episode Player (FEP): TV-like experiences across all devices
  • Connected TV (CTV): Video content consumed via internet on TVs only

Hulu, Roku, FOX, OpenX, FreeWheel, Sling, EPSN, COMCAST, SPOTX

Robust Measurement Capabilities

Close the loop by measuring attribution of your holistic video strategy

  • Gain insight into the consumer’s path to online/in-store purchase or store visitation
  • Understand attribution for exposed viewers of each individual channel and the overlapped audience
  • Know the impact that digital exposure has on driving program viewership

Get Started with Adelphic’s Advanced TV Solutions

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