As Vice President of Viant’s East Coast sales team, Adam Paz oversees strategy and execution for Adelphic, Viant’s identity-based omnichannel DSP. In his 10 years with Viant, Adam has worked with agency and brand partners to design and deploy people-based media campaigns and attribution frameworks leveraging a scaled deterministic data asset. This includes cross-channel initiatives that evaluate the impact of linear TV, digital, audio and DOOH exposures on real-world outcomes like foot traffic and in-store sales. Adam holds a bachelor's degree in Communication from Cornell University.