Don Murray is a Director of Sales at Viant based in Detroit, where he and his team oversee a diverse roster of brands across Automotive, CPG, Retail, Holding Company and Mid-Market partnerships. Don has been with Viant for over 6 years and has leveraged their people-based approach to all things identity, omnichannel planning, programmatic activation and measurement through the Adelphic DSP software. This has led to Viant Detroit’s continued growth and expansion over the years. Born in New York, but a Michigander and Detroiter his whole life, Don is a second-generation advertising executive in the Detroit market where his father once managed marquee publications for the Big 3, including Field & Stream, Sports Afield and NASCAR. With over 13 years’ experience in the Detroit market across Radio, Live Events, DOOH, Programmatic and Data, Don remains driven to bring Viant’s partners a world class solution and customer service.