As Chief Marketing Officer at Viant, Jon Schulz is a member of the executive leadership team and heads brand and product marketing, demand generation, corporate communications, strategic partnerships and creative services. Jon is a recognized industry thought leader in automotive marketing, digital advertising and advanced analytics. During his tenure as CMO, Jon has led a comprehensive company rebranding and repositioning initiative for Viant while driving growth and recognition of people-based advertising software product, Adelphic®. As the lead marketer within a company focused on leveraging big data and analytics to drive efficient media spend, Jon oversees numerous thought leadership and research initiatives designed to provide actionable data to brand marketers using Viant’s people-based insights. Jon currently serves as a Lecturer in the Ross School of Business at the University of Michigan in the field of Digital Advertising. Jon earned an MBA from The Kelley School of Business at Indiana University and a BSBA from Central Michigan University.