Rachel Caruso

Author's Archive

August 23, 2021 5 Key Reasons Why Marketers Should Give Household Targeting a Second Look Read More

June 24, 2021 Why Household-Level Targeting is the Solution for a Cookieless World Read More

June 14, 2021 What’s Facing a Bigger Challenge Than iOS 14.5? Unified ID 2.0 Read More

May 26, 2021 Identity Resolution Software and Marketers: Examples, FAQs and the Viant Household ID’s Role Read More

May 18, 2021 The Impact of Streaming Service Market Fragmentation on Advertisers Read More

April 21, 2021 5 Types of Targeting in Marketing to Help You Reach the Right Consumers Read More

April 15, 2021 The CMO’s Guide to Demand-Side Platforms Read More

April 12, 2021 Programmatic vs. RTB: The Differences Between Programmatic and Real-Time Buying Read More

April 5, 2021 Podcast Advertising Fact Sheet: Everything to Know About Podcast Ads in 2021 Read More

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