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Explore the latest blog posts from Adelphic thought leaders.

February 22, 2021 Geotargeting vs. Geofencing: Location Data for Marketers Part 2 Read More

February 22, 2021 Geotargeting: Location Data for Marketers Part 1 Read More

February 19, 2021 Contextual Targeting: Can it Replace Third-Party Cookies? Read More

February 17, 2021 DSP Advertising Introduction: What is a Demand-Side Platform? Read More

February 3, 2021 Incrementality and Incrementality Testing: A Primer Read More

January 27, 2021 Identity Resolution and the Future of Data: A Q&A with Scott Gordon of Adstra Read More

January 19, 2021 Brand Safety in Programmatic: Understanding the Top Challenges and Strategies for Success Read More

January 13, 2021 Programmatic Ad Targeting Types: Effective Methods for Audience Targeting Read More

January 6, 2021 CTV Ad Engagement Behaviors: Data and Measurement Strategies for Marketers Read More

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