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Explore the latest blog posts from Adelphic thought leaders.

January 13, 2021 Programmatic Ad Targeting Types: Effective Methods for Audience Targeting Read More

January 6, 2021 CTV Ad Engagement Behaviors: Data and Measurement Strategies for Marketers Read More

January 5, 2021 Investing in Career Growth and Education for Programmatic Traders Read More

December 16, 2020 Personalizing CTV and Video Ads to Drive Engagement: A Q&A with Taylor West of Clinch Read More

December 2, 2020 What are Ghost Bids and Ghost Ads? An Explanation of an Emerging Way to Measure Incrementality Read More

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November 16, 2020 Why We Need to Change the Conversation Around Match Rates in Digital Advertising Read More

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November 13, 2020 2021 Forecast: How Do Marketers Really Feel About Identity Resolution? Read More

November 10, 2020 The Programmatic Trader’s Ultimate Wish List Read More

November 6, 2020 Audience Segmentation in Programmatic: Types, Benefits & COVID-19’s Impact Read More

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