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Explore the latest blog posts from Adelphic thought leaders.

November 16, 2020 Why We Need to Change the Conversation Around Match Rates in Digital Advertising Read More

November 13, 2020 2021 Forecast: How Do Marketers Really Feel About Identity Resolution? Read More

November 10, 2020 The Programmatic Trader’s Ultimate Wish List Read More

November 6, 2020 Audience Segmentation in Programmatic: Types, Benefits & COVID-19’s Impact Read More

October 30, 2020 Political Advertising: The Role of Data in Reaching Voters Beyond Party Affiliation Read More

October 22, 2020 Growth in Programmatic Audio Advertising: An Interview with Anne Frisbie of AdsWizz Read More

Reach a wide audience of listeners with programmatic audio advertising.

September 29, 2020 Programmatic Audio Advertising: A Quick-Start Guide Read More

September 18, 2020 TV Advertising Trends 2020: The Role of TV in Our Omnichannel World Read More

Woman reviews CTV measurement reporting on a television

August 27, 2020 CTV Measurement: Why It’s Important & What You Need to Know Read More

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