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Explore the latest blog posts from Adelphic thought leaders.

October 21, 2021 What Do We Mean When We Talk About Transparency in Digital Marketing? Read More

October 8, 2021 Navigating a Time of Transformation in Digital Marketing: A Q&A with Epsilon Read More

September 30, 2021 People-Based Advertising: Why Now is the Time to Move to a People-Based, Household Approach Read More

September 24, 2021 Are Email Identifiers Enough to Replace Cookies? Read More

CTV fraud

September 17, 2021 The Four Truths About CTV and Ad Fraud Read More

September 1, 2021 How to Evaluate a DSP’s Measurement Capabilities Read More

August 23, 2021 5 Key Reasons Why Marketers Should Give Household Targeting a Second Look Read More

August 5, 2021 Success Story: How Viant’s Extensive Household Reach Helped a Pizza Chain Drive CTV Viewers to Order Online Read More

August 4, 2021 5 Things CMOs Need to Know About CTV Advertising in 2021 Read More

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