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Explore the latest blog posts from Adelphic thought leaders.

April 21, 2021 5 Types of Targeting in Marketing to Help You Reach the Right Consumers Read More

April 15, 2021 The CMO’s Guide to Demand-Side Platforms Read More

April 12, 2021 Programmatic vs. RTB: The Differences Between Programmatic and Real-Time Buying Read More

April 5, 2021 Podcast Advertising Fact Sheet: Everything to Know About Podcast Ads in 2021 Read More

March 30, 2021 Addressable TV Advertising vs. CTV and OTT: Key Differences and Examples Read More

March 22, 2021 Identity Resolution and the Cookieless Future: Tip of the Identity Iceberg Read More

March 16, 2021 Device Graph vs. Identity Graph: Why a Device Graph is Not Enough in 2021 Read More

March 9, 2021 CTV Measurement and the Household: A ‘Win-Win-Win’ for All Involved Read More

March 8, 2021 When it Comes to Connected TV in 2021, There’s No Place Like Home Read More

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