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Explore the latest blog posts from Adelphic thought leaders.

March 9, 2021 CTV Measurement and the Household: A ‘Win-Win-Win’ for All Involved Read More

March 8, 2021 When it Comes to Connected TV in 2021, There’s No Place Like Home Read More

March 3, 2021 Marketers Take Note: Travel, the Great Nostalgia of 2020, is Poised for a Big Rebound Read More

March 2, 2021 What is a Data Lake? Here’s How Data Lakes Solve Today’s Marketing Challenges Read More

February 22, 2021 Geotargeting vs. Geofencing: Location Data for Marketers Part 2 Read More

February 22, 2021 Geotargeting: Location Data for Marketers Part 1 Read More

February 19, 2021 Contextual Targeting: Can it Replace Third-Party Cookies? Read More

February 17, 2021 DSP Advertising Introduction: What is a Demand-Side Platform? Read More

February 3, 2021 Incrementality and Incrementality Testing: A Primer Read More

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