PLANNING & BUYING
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Foot Traffic Attribution
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Explore the latest blog posts from Adelphic thought leaders.
July 28, 2021
Opportunities for Ecommerce Brands to Capitalize on CTV Advertising
July 13, 2021
Multi-Touch Attribution: Who Really Benefits from MTA?
June 24, 2021
Why Household-Level Targeting is the Solution for a Cookieless World
June 23, 2021
What are Advertising Pixels – and Will They End with Third-Party Cookies?
June 14, 2021
What’s Facing a Bigger Challenge Than iOS 14.5? Unified ID 2.0
June 8, 2021
Are You Prepared for a Cookieless World? Questions to Ask Your DSP Partner
May 26, 2021
Identity Resolution Software and Marketers: Examples, FAQs and the Viant Household ID’s Role
May 18, 2021
The Impact of Streaming Service Market Fragmentation on Advertisers
May 6, 2021
CTV Advertising During the Olympics: Why ‘Spillage’ is Key to Capitalizing on the Moment