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Explore the latest blog posts from Adelphic thought leaders.

March 14, 2022 The Truth About TV Attribution: What’s Really Possible Read More

March 7, 2022 What Marketers Need to Know About Supply Path Optimization Read More

February 7, 2022 Data Lakes are Having a Moment – Here’s Why Read More

February 2, 2022 Why Consumer Experience is Rising to the Forefront of Digital Advertising Read More

January 26, 2022 Helping Consumers Buy Well: A Q&A with Aaron Brooks of Compass Marketing Read More

January 20, 2022 The Importance of Diverse Hiring in Digital Marketing Read More

January 6, 2022 Programmatic Predictions: What Viant’s Thought Leaders See in Store for 2022 Read More

January 4, 2022 A 2022 Programmatic Wish List: 5 Ways the Ad Industry Can Improve in the New Year Read More

December 9, 2021 Why is it So Hard to Blend Metrics Across CTV, Addressable TV and Linear TV? Read More

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