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Explore the latest blog posts from Adelphic thought leaders.

October 21, 2021 What Do We Mean When We Talk About Transparency in Digital Marketing? Read More

October 8, 2021 Navigating a Time of Transformation in Digital Marketing: A Q&A with Epsilon Read More

September 30, 2021 People-Based Advertising: Why Now is the Time to Move to a People-Based, Household Approach Read More

September 24, 2021 Are Email Identifiers Enough to Replace Cookies? Read More

CTV fraud

September 17, 2021 The 4 Truths About CTV and Ad Fraud Read More

September 1, 2021 How to Evaluate a DSP’s Measurement Capabilities Read More

August 23, 2021 5 Key Reasons Why Marketers Should Give Household Targeting a Second Look Read More

August 5, 2021 Success Story: How Viant’s Extensive Household Reach Helped a Pizza Chain Drive CTV Viewers to Order Online Read More

August 4, 2021 5 Things CMOs Need to Know About CTV Advertising Read More

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