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The New Open Web: It’s Time to Re-Imagine What’s Possible for Marketers & Consumers

What Do We Mean When We Talk About Transparency in Digital Marketing?

Navigating a Time of Transformation in Digital Marketing: A Q&A with Epsilon

Are Email Identifiers Enough to Replace Cookies?

The 4 Truths About CTV and Ad Fraud

How to Evaluate a DSP’s Measurement Capabilities

5 Key Reasons Why Marketers Should Give Household Targeting a Second Look

Success Story: How Viant’s Extensive Household Reach Helped a Pizza Chain Drive CTV Viewers to Order Online

5 Things CMOs Need to Know About CTV Advertising

Opportunities for Ecommerce Brands to Capitalize on CTV Advertising

Multi-Touch Attribution: Who Really Benefits from MTA?

Why Household-Level Targeting is the Solution for a Cookieless World

What are Advertising Pixels – and Will They End with Third-Party Cookies?

What’s Facing a Bigger Challenge Than iOS 14.5? Unified ID 2.0

Are You Prepared for a Cookieless World? Questions to Ask Your DSP Partner

Identity Resolution Software and Marketers: Examples, FAQs and the Viant Household ID’s Role

The Impact of Streaming Service Market Fragmentation on Advertisers

CTV Advertising During the Olympics: Why ‘Spillage’ is Key to Capitalizing on the Moment

Digital Advertising Identifiers Explained: The Keys to a World Without Cookies

5 Types of Targeting in Marketing to Help You Reach the Right Consumers