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Explore the latest articles from our thought leaders

Personalizing CTV and Video Ads to Drive Engagement: A Q&A with Taylor West of Clinch

What are Ghost Bids and Ghost Ads? An Explanation of an Emerging Way to Measure Incrementality

Why We Need to Change the Conversation Around Match Rates in Digital Advertising

2021 Forecast: How Do Marketers Really Feel About Identity Resolution?

The Programmatic Trader’s Ultimate Wish List

Audience Segmentation in Programmatic: Types, Benefits & COVID-19’s Impact

Political Advertising: The Role of Data in Reaching Voters Beyond Party Affiliation

Growth in Programmatic Audio Advertising: An Interview with Anne Frisbie of AdsWizz

Programmatic Audio Advertising: A Quick-Start Guide

TV Advertising Trends 2020: The Role of TV in Our Omnichannel World

CTV Measurement: Why It’s Important & What You Need to Know

OTT vs. CTV Advertising: What’s the Difference?

Know Your CBDs: Advertising in the Cannabis Vertical

What Hot Dogs Can Tell Us About Reaching Target Audiences

COVID-19’s Effect on Ecommerce Marketing Trends

Getting the Most ROI From CTV: Q&A with Arm Candy CEO John Lods

Our Television Campaign Launches This Week

How Video Gamers’ Media Habits Changed During Quarantine

Q&A with WideOrbit’s Programmatic Linear TV Expert

What Marketers Need to Know About Programmatic Linear TV Advertising