December 16, 2020 Personalizing CTV and Video Ads to Drive Engagement: A Q&A with Taylor West of Clinch Read More
December 2, 2020 What are Ghost Bids and Ghost Ads? An Explanation of an Emerging Way to Measure Incrementality Read More
November 16, 2020 Why We Need to Change the Conversation Around Match Rates in Digital Advertising Read More
November 6, 2020 Audience Segmentation in Programmatic: Types, Benefits & COVID-19’s Impact Read More
October 30, 2020 Political Advertising: The Role of Data in Reaching Voters Beyond Party Affiliation Read More
October 22, 2020 Growth in Programmatic Audio Advertising: An Interview with Anne Frisbie of AdsWizz Read More