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Explore the latest articles from our thought leaders

Q&A with WideOrbit’s Programmatic Linear TV Expert

What Marketers Need to Know About Programmatic Linear TV Advertising

How Advertisers Can Reach March Madness Fans Despite Canceled Tournament

Hulu Fans Eat Way More Pizza Than Netflix Streamers, and Other Audience Insights

African-American Millennials: 7 Stats for Black History Month

Q&A with IRI’s CBD and Cannabis Expert

Cannabis Advertising Terms: All the Vocabulary You Need to Know

Shopping Trends: Online and Offline Consumer Purchasing Behavior Q&A with Contobox

7 Steps to Programmatic Success for Pharma Marketers

Trader Diaries: Hungry Agency Media Planner/Buyer

Trader Diaries: Lone Ranger Manager of Programmatic Solutions

Trader Diaries: 30-Year-Old Agency Media Planner/Buyer

Trader Diaries: Wifed-Up Trading Strategist

Case Study: How CBD Advertisers Can Drive Six Figures of Additional Sales

Advertising During the Emmys is Worth it – if You’re One of These Brands

Advanced TV Encyclopedia: OTT, CTV and Beyond

Beach Bums Have Distinct TV Preferences

4 Things to Know Before Including DOOH In Your Marketing Mix

What Beverage Partnerships Make Sense for Rock, Country and Hip-Hop Festivals

How Viant Makes Programmatic Traders’ Lives Easier