ADELPHIC DIGITAL OUT-OF-HOME

Digital out-of-home (DOOH) is a return to advertising’s roots, reimagining the classic advertising experience through captivating creatives and streamlined ad delivery. Nearly $4.5 billion was spent on DOOH advertising in the U.S. last year, which was justified by its reach and engagement.

Now marketers with a $25,000 minimum budget can execute digital out-of-home advertising programmatically within Adelphic’s self-service platform. With ample inventory available through private marketplace solutions, reaching consumers by the masses has never been easier.

PROGRAMMATIC DIGITAL EXECUTION

  • Access inventory across roadside digital billboards, fitness clubs, airports, elevators, shopping malls and more
  • Launch and refresh creatives with the latest branding efforts and offerings with ease
  • Optimize in-flight with tactics such as consumer-based location or day parting toward high traffic
  • Deepen brand engagement with cross channel amplification on exposed consumers

ACCURACY & PRECISION

  • Forecast campaign reach and frequency across Rubicon’s integrated DOOH network
  • Impression multipliers translate a single DOOH ad into digital impressions based on calculated viewership

UNIFIED MEASUREMENT

  • Track standard DOOH metrics alongside other cross channel initiatives within Adelphic’s reporting UI
  • Assess the impact that DOOH exposure has on driving conversions and store visitation

Get Started with Adelphic Digital Out-of-Home

A solution for marketers with a $25,000 minimum budget

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