ADELPHIC DIGITAL OUT-OF-HOME

Digital-out-of-home (DOOH) is a return to advertising’s roots, reimagining the classic advertising experience through captivating creatives and streamlined ad delivery. Nearly $4.5 billion is expected to be spent on DOOH advertising in the U.S. by 2019, which is justified by its reach and engagement.

Now marketers can execute digital out-of-home advertising programmatically within Adelphic’s self-service platform. With ample inventory available through private marketplace solutions, reaching consumers by the masses has never been easier.

PROGRAMMATIC DIGITAL EXECUTION

  • Launch and refresh creatives with the latest branding efforts and offerings with ease
  • Optimize in-flight with tactics such as consumer-based location or day parting toward high traffic
  • Deepen brand engagement with cross channel amplification on exposed consumers

ACCURACY & PRECISION

  • Forecast campaign reach and frequency across Rubicon’s integrated DOOH network
  • Impression multipliers translate a single DOOH ad into digital impressions based on calculated viewership

UNIFIED MEASUREMENT

  • Track standard DOOH metrics alongside other cross channel initiatives within Adelphic’s reporting UI
  • Assess the impact that DOOH exposure has on driving conversions and store visitation

Start driving down your DSP cost today! Get Started