How CTV Advertisers are Focusing on the Household to Drive Success

Thursday, Feb. 25, 2021 at 11 a.m. PT/2 p.m. ET

Measurement practices across digital have always focused on the individual – but with CTV, the individual is not always the right point of reference. After all, cord cutters are still watching shows and movies with family members and roommates, yet campaigns are still being tied to individual identifiers like email address. As the number of CTV viewers continues to grow at a dramatic pace, that approach must change.

On Feb. 25, join a diverse panel of industry experts at this virtual event to learn:

  • Why the industry must adopt a new approach to measuring CTV that’s focused on the household
  • What marketers need to consider when evaluating the success of their CTV campaigns in 2021
  • How attributing CTV views and impressions to the household can help better control reach and frequency across platforms, as well as provide stronger insights into return on ad spend (ROAS)
Speakers

Philip Lo Image

Philip Lo
Director of Predictive Analytics

Nissan Logo

Colin Petrie-Norris Image

Colin Petrie-Norris
CEO

Xumo Logo

Sarah Sluis Image

Sarah Sluis
Senior Editor (Moderator)

AdExchanger Logo

Brad Stockton Image

Brad Stockton
VP Video Innovation

Dentsu Logo

Tim Vanderhook Image

Tim Vanderhook
CEO & Co-Founder

Viant Logo

For questions about the event, please contact Adelphic’s Marketing & Communications team at marketing@adelphic.com.

Event Registration

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