In Examining The Total Economic Impact of Working with Viant’s Adelphic DSP webinar, Viant’s EVP of Operations Paul Oronoz, Tom Grant, SVP, Group Director Investment Operations, Havas Media Group, North America, and our guest speaker, Forrester Total Economic Impact™ Consultant Courtenay O’Connor, discussed Viant’s recently commissioned Total Economic Impact™ study1 from Forrester Consulting and the potential ROAS and ROI of advertising with Viant’s omnichannel, people-based Adelphic DSP.
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For questions about the event, please contact Adelphic’s Marketing & Communications team at marketing@adelphic.com.
1 The Total Economic Impact™ of The Viant DSP, Adelphic, a commissioned study conducted by Forrester Consulting on behalf of Viant, August 2022.