In light of the rapidly approaching demise of third-party cookies, it shouldn’t come as a surprise that identity resolution is top of mind to many of today’s marketers. With constant changes in consumer behavior across multiple channels and touchpoints, the need for a strong identity strategy has never been clearer. But what, exactly, does the right approach to identity resolution look like?
At our virtual event on March 18, we hosted a conversation in honor of Women’s History Month. Our panel of female programmatic power players discussed:
- What true identity resolution means, and why it is key to any successful marketing strategy in 2021
- How best to navigate today’s constantly changing identity resolution landscape in real time
- How marketers can future-proof their approaches to identity resolution as the end of cookies draws near
More speakers to be announced.
For questions about the event, please contact Adelphic’s Marketing & Communications team at marketing@adelphic.com.