In honor of Women’s History Month

How Programmatic Power Players are Preparing for Identity Challenges that Lie Ahead

Register below to access the on-demand recording from the event

In light of the rapidly approaching demise of third-party cookies, it shouldn’t come as a surprise that identity resolution is top of mind to many of today’s marketers. With constant changes in consumer behavior across multiple channels and touchpoints, the need for a strong identity strategy has never been clearer. But what, exactly, does the right approach to identity resolution look like?

At our virtual event on March 18, we hosted a conversation in honor of Women’s History Month. Our panel of female programmatic power players discussed:

  • What true identity resolution means, and why it is key to any successful marketing strategy in 2021
  • How best to navigate today’s constantly changing identity resolution landscape in real time
  • How marketers can future-proof their approaches to identity resolution as the end of cookies draws near
Speakers

Erin Donohoe Image

Erin Donohoe
Regional Vice President
(Moderator)

Viant Logo

Lauren Fisher Image

Lauren Fisher
VP Business
Intelligence

Advertise Perceptions Logo

Jean Fitzpatrick Image

Jean Fitzpatrick
Vice President,
Marketplace Solutions

Kinesso Logo

Kelly Lundquist Image

Kelly Lundquist
VP, Director of Insights
& Data Strategy

Havas Media Logo

Sarah Stalnecker Image

Sarah Stalnecker
Head of Consumer
Analytics

New Balance Logo

More speakers to be announced.

For questions about the event, please contact Adelphic’s Marketing & Communications team at marketing@adelphic.com.

On-Demand Recording Registration

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