How Programmatic Power Players are Preparing for Identity Challenges that Lie Ahead

In light of the rapidly approaching demise of third-party cookies, it shouldn’t come as a surprise that identity resolution is top of mind to many of today’s marketers. With constant changes in consumer behavior across multiple channels and touchpoints, the need for a strong identity strategy has never been clearer. But what, exactly, does the right approach to identity resolution look like?

At our virtual event on March 18, we hosted a conversation in honor of Women’s History Month. Our panel of female programmatic power players discussed:

• What true identity resolution means, and why it is key to any successful marketing strategy in 2021
• How best to navigate today’s constantly changing identity resolution landscape in real time
• How marketers can future-proof their approaches to identity resolution as the end of cookies draws near

Speakers

More speakers to be announced.

For questions about the event, please contact Adelphic’s Marketing & Communications team at marketing@adelphic.com.