Exploring the Role of TV in an Omnichannel World

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Linear television remains attractive for its mass reach and brand safety. But TV’s role in today’s omnichannel world is changing as the number of cord-cutters and cord-nevers increases – what worked in 2015 won’t work in 2020, especially as we deal with the myriad changes brought about by COVID-19.

At our virtual event on Sept. 16, our diverse panel of industry experts discussed:

  • How successful marketers are pairing traditional TV with emerging technologies like programmatic linear TV, CTV and ACR
  • The factors that impact whether viewers are active on companion devices during TV programming, like daypart and genre – and how to leverage this knowledge
  • What lessons marketers can take away from the COVID-19 pandemic and into the future

Josh Hare
SVP, Sales

Nicole Perrin
Principal Analyst

Sean Muzzy
President, North America

Ben Blatt
Vice President,
Digital Strategy

Sarah Koch
VP Group Director,
Programmatic Strategy

Tim Vanderhook
CEO & Co-Founder

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For questions about the event, please contact Adelphic’s Marketing & Communications team at marketing@adelphic.com.

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