Skip to content

Behind the Rise of Ecommerce in America

This white paper explores lasting online shopping trends brought about by COVID-19, and breaks down how ecommerce marketers can succeed in an increasingly crowded marketplace.

Even before the COVID-19 outbreak, consumers were shopping online more than ever before. But a pandemic that forced millions of Americans to shelter in place has proven to be the accelerator to a trend that was already in progress.

Now, even more people are using the internet to purchase groceries, pet supplies, tech devices and more, and there’s no indication that online shopping increases will slow down. For ecommerce marketers, that means consumers are there to be reached – but that succeeding in an increasingly crowded marketplace means the tactics of the past are no longer enough.

In Behind the Rise of Ecommerce in America, you’ll learn:

  • SHOPPING TRENDS IMPACTED BY COVID-19
    As COVID-19 closed brick-and-mortar stores and forced millions of Americans to shelter at home, consumers turned toward online shopping. This report breaks down online shopping trends that are here to stay – and what that means for the future of ecommerce marketing.
  • ECOMMERCE MARKETING BEYOND TYPICAL ADVERTISING PLATFORMS
    It can be easy for ecommerce marketers to focus on tried-and-true advertising channels like broadcast TV, social media and paid search. But emerging technologies are providing opportunities to expand marketing efforts.
  • DETERMINING ECOMMERCE MARKETING IMPACT
    With the right technology, it’s possible for ecommerce marketers to understand and analyze the direct impact of all advertising channels.

Download the report to learn more.

For questions on the report’s research findings, or for press inquiries, please contact Viant’s Growth Marketing team at growthmarketing@viantinc.com.

dots

Download The Report

"*" indicates required fields

How AI is Transforming Programmatic Advertising How AI is Transforming Programmatic Advertising Download Now Innovation in artificial intelligence (AI) has changed… Read More
Programmatic Advertising for the 2024 Election Political White Paper Programmatic Advertising for the 2024 Election Get the Guide The 2024 presidential… Read More
Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences… Reaching the Moveable Middle How CPG Advertisers Can Identify Target Audiences to Drive ROAS MAY… Read More
How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World MARCH 2023   ■… Read More
White Paper: Three Key Areas of Focus for Marketers in 2023 White Paper Three Key Areas of Focus for Marketers In 2023 AUGUST 2022   ■… Read More
Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in… Benchmarks for a Cookieless World Your Cheat Sheet to Compete in the New Open Web… Read More
Targeted Programmatic Advertising for the 2022 Midterm Campaigns Midterm elections historically have lower voter turnout - but 2022 is shaping up to be… Read More
Demystifying Data Lakes Data Lakes White Paper Demystifying Data lakes APRIL 2021   ■   WHITE PAPERS Get… Read More
Measurement Tactics For A Cookieless World: A 4-step Guide To Proving… Measurement Tactics for a Cookieless World A 4-Step Guide to Proving the Value of Your… Read More
Digital Audio Advertising: A 101 Guide Audio Marketing Digital Audio Advertising: A 101 Guide JUNE 2022   ■   WHITE PAPERS… Read More
Behind the Rise of Ecommerce in America Even before the COVID-19 outbreak, consumers were shopping online more than ever before. But a… Read More
Introduction to Digital Out-of-Home Digital out-of-home (DOOH) empowers marketers to reach consumers by the masses with personalized and timely… Read More
TV Viewability in the Age of the Distracted Viewer Today, the vast majority of TV viewers admit to engaging with their companion devices or… Read More
The Definitive Guide to People-Based Advertising Learn About the Benefits of Going People-Based The Definitive Guide to People-Based Advertising WHITE PAPERS… Read More
AN INTRODUCTORY GUIDE TO TV ACR TECHNOLOGY In a very short span of time, the concept of television went from one big… Read More
The Persuadables: How Advertisers Can Use the Principles of Recency and… The Persuadables How Advertisers Can Use the Principles of Recency and Spend Level to Boost… Read More
The Total Economic Impact™ of the Viant DSP — Understanding the… Read More

STAY IN THE LOOP WITH OUR NEWSLETTER

Sign up to get Viant news and announcements delivered straight to your inbox.

Sign up to get Viant news and announcements delivered straight to your inbox.