Case Studies

Learn how Viant’s Household ID and integrated partnership with IRI impacted reach, measurement and in-flight optimization.

Learn how the advanced reporting in Viant’s omnichannel DSP Adelphic helped the hotel company generate 92% lift in walk-in stays and 71% lift in advance bookings.

Discover how Viant’s household technology enabled this casino brand to generate $1.2 ROAS and reduce CPA by over 70%.

Learn how Viant’s omnichannel DSP Adelphic, powered by performance-enhancing insights from our data lake, generated $1.8 ROAS and 98% lift in in-store visits.

Learn how Viant Household targeting with people-based B2B partner integrations generated 11.5x ROAS and 39% lift in conversions.

Viant Household targeting and measurement with people-based partner integrations increased buyer spend and penetration lift.

Learn how Johnsonville’s agency Mediahub leveraged Viant’s data partnerships and the industry-leading reporting in Adelphic to convert the brand’s unprecedented number of new buyers gained in 2020 into loyal repeat customers.

Learn how real-time incrementality testing helped an educational toy subscription company understand the true impact of their advertising efforts as they strove to increase subscription sign-ups.

Learn how Adelphic’s industry-leading measurement solutions helped an online car insurance company understand whether their CTV ads were successful at driving conversions.

Learn how a U.S. state tourism board used Adelphic to increase visits to their state from out-of-state travelers and measure the results of their omnichannel advertising campaign.

Discover how a multinational tire manufacturing company leveraged Adelphic’s identity resolution capabilities and first-party data integrations to drive more consumers to their stores.

Discover why CTV was the MVP for one of the largest pizza chains in the U.S. during the height of the COVID-19 pandemic.

Learn how an international QSR chain leveraged Adelphic to drive awareness among heavy QSR consumers ahead of and during the height of the COVID-19 pandemic.

Discover Boating, the world’s premier online boating resource, leveraged Adelphic’s Advanced Reporting capabilities to prove media drove users to its website as well as boat manufacturers’ websites.

See how a large, national bookseller put Adelphic to the test to increase foot traffic in its stores and prove that media can motivate consumers to visit stores for purchases.

Learn how a premier video game developer and publisher partnered with Adelphic to create awareness for its top-selling game as it launched on a popular portable platform.

Learn how a popular footwear brand drove sales among new and lapsed customers by leveraging Adelphic and Viant’s identity graph.

Learn how a global candy manufacturer leveraged Adelphic’s demographic, contextual and behavioral targeting capabilities to drive in-store sales of its flagship product by executing a cross-device video campaign.

See how a mobile device maker leveraged Adelphic’s device ID targeting to drive smartphone upgrades.

This global automaker took back control and gained transparency by stepping outside the walled gardens with an open, people-based approach.

Learn how an Asian automaker took advantage of Adelphic’s ability to deterministically tie cross-channel digital media to dealership sales.

Discover how a top automaker leveraged Adelphic to bridge the gap between TV and digital, achieving 3x cost-per-point efficiency versus their original spot TV-only approach.

Learn how a streaming provider drove higher tune-in by targeting lapsed viewers of its programming through a cross-device campaign.