Discover How This Sugar Substitute Brand Achieved a 186% Lift in Site Actions with Viant’s DSP

• Increase site visits
• Drive and measure sales
• Test cookieless measurement on CTV

• Viant Household ID
• Viant’s high direct match rate with IRI
• Advanced Reporting Conversion Lift

A national sugar substitute brand looked to Matterkind, their addressable activation partner, to help drive performance. The brand’s partnership with Matterkind allowed them to recognize incremental conversions from CTV exposures that otherwise would not have been identified. Matterkind selected Viant’s DSP, to leverage industry-leading reporting, and Viant’s direct integration with IRI, to measure sales and reach past purchasers and people in the market for a sugar substitute.

Utilizing the Viant Household ID for CTV activation and conversion lift reporting, the brand saw an incremental lift in site visitation/actions for those exposed to CTV ads. Through Viant’s partnership with IRI they leveraged high direct match rates, providing a more scalable universe for optimal sales metrics and closed-loop attribution.

IRI Campaign Conversion Feed (CCF) reporting helped the brand optimize different audiences, improving sales performance. Overall, the sugar substitute brand achieved a 186% lift in site actions and a return on ad spend of $1.45, surpassing expectations.