White Papers and Guides

Viant’s recently commissioned Forrester study, The Total Economic Impact™ of Adelphic, the Viant DSP, examines the cost-benefit analysis of people-based advertising over three years for a composite organization.

Digital Advertising measurement and KPIs have never been more important, but too many marketers aren’t using them correctly – read now to make sure you are.

Our new guide shares the solution to reach consumers without cookies to achieve cookieless ad benchmarks and make the most of the evolving web.

This white paper explores lasting online shopping trends brought about by COVID-19, and breaks down how ecommerce marketers can succeed in an increasingly crowded marketplace.

In this report, we explore the current state of mind on TV advertising, highlight the ways marketers can break through the distraction of competing screens and examine what the future of omnichannel measurement will look like.

We surveyed 250 programmatic traders across the U.S. to get their take on top trends, budget forecasts, emerging channels, career opportunities and more.

In-housing programmatic can save on costs, increase ROI and expand transparency, but it can be a confusing and complex process. Our guide helps you understand the landscape and key elements of a programmatic approach to prepare you to bring your media buying in-house.

Digital out-of-home empowers marketers to reach consumers by the masses with personalized and timely messaging, but as with any new technology, it comes with a learning curve. Our introductory guide provides marketers with the knowledge necessary to leverage programmatic DOOH to achieve their goals.

Learn how pharmaceutical marketers can achieve success in programmatic advertising while remaining compliant with HIPAA, ITP 2.2 and other privacy regulations.

Learn how QSR marketers can use location and transaction data as well as machine learning to better understand their customers and the differences between them.

This report reveals the top challenges facing today’s TV advertisers and explains how an effective cross-device strategy can help marketers achieve their goals.

This paper provides a beginner’s guide to people-based advertising, defining what people-based means today and the key benefits of a people-based approach.