White Papers and Guides

Adelphic’s white papers and guides for marketers feature the latest industry research and analysis of top trends in the advertising space.

Explore our selection of white papers and guides.

Happy young woman with headphones on

Digital Audio Advertising: A 101 Guide

Behind the Rise of Ecommerce in America White Paper Thumbnail

Behind the Rise of Ecommerce in America

Mounted flat screen TV

TV’s Role in an Omnichannel World

Team members working on high table

Programmatic Advertising in the Trenches

Introduction to Programmatic Advertising: In-Housing for Brands

Time Square billboards at night

Introduction to Digital Out-of-Home

A TV on a media console with a pharmaceutical advertisement on the screen

Programmatic Advertising for Pharma Marketers

A woman eating a hamburger in a restaurant

Demystifying Quick Service Restaurant Customers

TV Viewability in the Age of the Distracted Viewer

Young boy with cardboard wings

The Definitive Guide to People-Based Advertising

Young woman sitting on floor holding remote

An Introductory Guide to TV ACR Technology

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