Digital Audio Advertising: A 101 Guide

By 2022, eMarketer estimates Americans will spend nearly 90 minutes a day listening to streaming radio, music playlists or podcasts. It follows that advertisers will spend over $2.5 billion this year on digital audio advertising, even in the wake of the COVID-19 pandemic. In fact, podcast ad revenue alone is expected to surpass $1 billion by 2021.

Programmatic audio advertising represents a massive opportunity for brands to connect with consumers wherever they are via a channel people are passionate about – as long as those brands understand how to navigate the space.

In Digital Audio Advertising: A 101 Guide, you’ll learn:

  • How to buy digital audio ads programmatically – and how to find the right DSP to achieve your audio advertising goals
  • The key terms and reports you need to understand to in order to measure the effectiveness of your digital audio advertising
  • Everything you need to know about the main players in the digital audio space, and how they compare to terrestrial radio

Download now to find out how to get started with this powerful medium.

For questions about this guide, contact Adelphic’s Marketing and Communications team at marketing@adelphic.com.

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