Introduction to Digital Out-of-Home

Digital out-of-home (DOOH) empowers marketers to reach consumers by the masses with personalized and timely messaging. And these days, DOOH isn’t limited to roadside billboards – ads can also be found running across screens in elevators, gyms, airports, office buildings and more.

But as with any new technology, programmatic DOOH comes with a learning curve. In our new guide, Introduction to Digital Out-of-Home, we detail how marketers can leverage this emerging advertising channel.

In this guide, you’ll learn:

DOOH Trends

DOOH is on track to become a $26 billion industry by 2023. Take a closer look into why. Plus, see some of the top benefits of programmatic DOOH advertising.

DOOH vs. Traditional Out-of-Home

It’s crucial to understand the difference between digital out-of-home and traditional (or “static”) out-of-home, both in terms of what they are exactly and how inventory can be purchased and creative can be displayed.

Finding the best DOOH inventory

This introductory report takes a look at the different types of DOOH inventory so advertisers can identify which area might work best for them. Choosing the right DSP for programmatic DOOH can make a huge difference for advertisers.

Download the report to learn more.

For questions on the report’s research findings, or for press inquiries, please contact Viant’s Growth Marketing team at

Download the Report

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