Behind the Rise of Ecommerce in America

Even before the COVID-19 outbreak, consumers were shopping online more than ever before. But a pandemic that forced millions of Americans to shelter in place has proven to be the accelerator to a trend that was already in progress.

Now, even more people are using the internet to purchase groceries, pet supplies, tech devices and more, and there’s no indication that online shopping increases will slow down. For ecommerce marketers, that means consumers are there to be reached – but that succeeding in an increasingly crowded marketplace means the tactics of the past are no longer enough.

In Behind the Rise of Ecommerce in America, you’ll learn:

  • Which online shopping trends brought about by COVID-19 are here to stay – and what that means for the future
  • Why ecommerce marketers need to look beyond broadcast TV, social media and paid search for their advertising efforts
  • How, with the right technology, it’s possible to understand and analyze the direct impact of all advertising channels

Download now to discover more.

For questions about Behind the Rise of Ecommerce in America, or for press inquiries, contact Adelphic’s marketing and communications team at

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