The Definitive Guide to People-Based Advertising

The digital advertising ecosystem is well known for its abundance of buzzwords and acronyms, with new terms cropping up all the time.

People-based advertising has become a hot term in the industry, but there’s still plenty of confusion around what it actually means.

In The Definitive Guide to People-Based Advertising, we’ll provide a beginner’s guide to people-based advertising, defining what people-based means today and the key benefits of a people-based marketing approach.

In this guide, you’ll learn:

How to Tell a People-Based Provider from a Pretender

The growing demands from brands for people-based solutions has led to a surge in companies claiming to be people-based, when in fact they are not. This guide will help you filter out the true people-based players from the pretenders.

What to Look for in a People-Based Marketing Partner

When selecting a people-based marketing partner, you want to find the right fit to achieve your advertising goals. With that in mind, this guide includes a checklist of essential requirements to help you ascertain the credentials of a true people-based marketing partner.

People-Based Marketing Glossary of Terms

Understanding the key terms within people-based marketing is the first step in creating a successful campaign. The Definitive Guide to People-Based Advertising includes the key definitions you need to know.

Download the report to learn more.

For questions on the report’s research findings, or for press inquiries, please contact Viant’s Growth Marketing team at

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