Demystifying Quick Service Restaurant Customers

With the right technology, today’s quick service restaurant (QSR) marketers can understand their customers better than ever. But how many are leveraging the latest in location and transaction data capabilities to do so?

How QSR Marketers Drive Consumers

In our new report, Demystifying Quick Service Restaurant Customers, we examine a national sandwich franchise’s campaign to demonstrate how QSR marketers can use location and transaction data as well as machine learning to drive customers to their restaurants.

This report demonstrates:

Using location and transaction data in the QSR industry

Location and transaction data as well as machine learning can empower marketers to understand the QSR customer’s journey. Understanding this data can help them leverage their advertising budget and drive more customers to their fast food restaurants.

Mobile and TV advertising in the Quick Service Restaurant industry

Demystifying Quick Service Restaurant Customers takes a closer look at whether mobile or TV advertising drives the most customers to QSR establishments. Knowing which devices and ad formats drive the most engagement can help QSR chains build cohesive marketing strategies.

Understanding the QSR customer journey

The report gives insight into how QSR chains can better understand their customers – and the differences between them – to further personalize messaging and increase return on ad spend.

Download the report to learn more.

For questions on the report’s research findings, or for press inquiries, please contact Viant’s Growth Marketing team at

Download the Report

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