In a very short span of time, the concept of television went from one big screen in the living room to a multiplicity of different screens accessible from anywhere with an internet connection. As the way we watch TV has changed, so should marketers’ approach to TV advertising.
This is where ACR, or Automatic Content Recognition, comes into play.
ACR is a technology that captures and identifies content across internet connected devices. Viant’s Introductory Guide to TV ACR gives you an in-depth look at how ACR technology works, what kind of measurement advertisers can expect, and best practices for selecting an ACR partner.
Download the guide to learn more.
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