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Explore Viant Guides

Discover how Viant’s People-Based Advertising Solution can help you succeed in today’s evolving media landscape.

How AI is Transforming Programmatic Advertising

Discover how our AI-powered solutions are helping advertisers streamline planning, execution and measurement.

Programmatic Advertising for the 2024 Election

Our new guide examines how to help reach voters in the 2024 election and explores the changes impacting today’s political advertising landscape.

Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences to Drive ROAS

Our latest guide shares how consumer-packaged goods (CPG) marketers can drive ROAS with Viant’s Adelphic DSP.

How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World

Our new guide shares the solution to reach consumers without cookies to achieve cookieless ad benchmarks and make the most of the evolving web.

White Paper: Three Key Areas of Focus for Marketers in 2023

Our new guide examines upcoming trends in digital advertising and how marketers can succeed in the coming year with people-based advertising.

Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in The New Open Web

Our new guide shares the solution to reach consumers without cookies to achieve cookieless ad benchmarks and make the most of the evolving web.

Demystifying Data Lakes

See examples of data lakes in action and learn how data lakes compare to data warehouses, DMPs and more in this comprehensive guide.

Measurement Tactics For A Cookieless World: A 4-step Guide To Proving The Value Of Your Media Spend

Digital Advertising measurement and KPIs have never been more important, but too many marketers aren’t using them correctly – read now to make sure you are.

Digital Audio Advertising: A 101 Guide

Our new guide shares the solution to reach consumers without cookies to achieve cookieless ad benchmarks and make the most of the evolving web.

Introduction to Digital Out-of-Home

Digital out-of-home empowers marketers to reach consumers by the masses with personalized and timely messaging, but as with any new technology, it comes with a learning curve. Our introductory guide provides marketers with the knowledge necessary to leverage programmatic DOOH to achieve their goals.

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