Advertisers are losing billions of dollars of ad spend to fraudulent users and inventory. Staying ahead of scammers as they adopt increasingly sophisticated techniques is a challenge marketers are facing every day.
Adelphic’s built-in machine learning technology helps protect our clients’ campaigns by ensuring budgets are spent on high-quality, vetted inventory. By evaluating millions of impressions every second to identify and eliminate new forms of fraud, our proprietary algorithms and data analysis have helped our clients save over 10 percent of their marketing budgets.
Increase Viewable Inventory
Another major area of waste for marketers is spending on ads that aren’t seen. Adelphic leverages machine learning technology to ensure that our clients can easily bid only on viewable inventory. This has helped our clients increase their viewable inventory by as much as four times – without sacrificing scale.
Maximize Budget Efficiency
Our machine learning technology also helps marketers ensure their budgets are always maximized toward their efficiency goals.
Many marketers are unknowingly overspending on inventory. Adelphic’s bid optimization capabilities are powered by machine learning algorithms that predict the ideal bid price needed to maintain daily budgets. Our platform automatically optimizes to obtain maximum value by achieving the lowest possible price while ensuring KPIs are reached.