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October 28, 2020   Digital Commerce 360 How to achieve marketing nirvana in an unruly world

To survive and achieve marketing nirvana, marketers must embrace an omnichannel approach that aligns all silos into a harmonious, navigable path. By doing so, brands will create an enhanced identity, increase market share and reduce costs.

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September 22, 2020   BizReport Expert: How to use SPO to combat fraud

Not all SPO strategies are inherently set up to actually detect or combat fraud, and that is why, according to Adelphic’s VP of Programmatic Strategy Alex Perrin, publishers need to better balance transparency on the supply side and inventory.

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September 21, 2020   SCORE Attracting Holiday Shoppers

A survey from Adelphic of Americans who stream television content shows a 62 percent rise in the number of streamers planning to do most of their holiday shopping online.

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September 18, 2020   Broadcasting+Cable TV Still Reigns Supreme in a Post-Lockdown World

Thanks to TV’s continued dominance, advertisers can still connect with viewers and grow their consumer bases in a pandemic. Marketers who take these strategies to heart will be ready for whatever comes next, writes SVP Josh Hare.

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September 16, 2020   Radio & Television Business Report TV Show Viewers: Luxury Brand Consumers?

Viant took a close look at its self-service DSP platform, Adelphic, and some 32 million profiles to determine the relationship between luxury brands and popular TV shows.

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