The need for a percent-of-spend model in #programmatic #advertising is outdated, writes #Adelphic’s CRO in @MediaPost. Here’s why advertisers will move to the cost efficient subscription DSP as programmatic matures:
“Here’s why subscription pricing works: brands save on #DSP fees, advertisers know exactly where their media dollars are going and it improves efficiency.” - #Adelphic at the @Digiday Brand Summit #DigidayBrand
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