News Archives

March 30, 2022 MarTech Interviews Martech Interview with Rasika Narang, SVP, Marketing at Viant Technology

Marketing is central to driving business growth today. Rasika Narang(SVP, Marketing at Viant Technology) talks about digital advertising renaissance with Adtech and Martech! One of our core values (my favorite) is called FIO – Figure it Out. This defines our entrepreneurial spirit – which is one of the things that sets the company apart.

April 5, 2021 MarTech Series Empowering Programmatic Traders Through Continued Education

When team empowerment and self-ownership come together, traders will have everything they need to drive the performance and return on investment for the advertisers and brands they serve, writes VP of Programmatic Strategy Alex Perrin.

March 30, 2021 Adelphic Autonomous Advertising: Mapping The Future Of Machine Learning In Ad Tech

Like autonomous vehicle manufacturers, programmatic advertising technology companies are on a mission to improve the user experience. CTO Fabrizio Blanco explains the key lessons the advertising industry can learn from those make self-driving cars in Forbes.

March 16, 2021 Toolbox for Marketing The Importance of New Identity Resolution Tools To Increase Conversions in a Changing Ad Landscape

Director of Research & Insights Amy Nodalo explains how identity resolution can help marketers drive conversions and measure campaign results as the ad landscape continues to change.

March 12, 2021 Beet.TV Defining a Different DSP: How “People-Based ID” Works: Viant’s Vanderhook

What does it really mean to migrate to people-based methods? CEO Tim Vanderhook speaks with Beet.TV to break down exactly what a people-based demand-side platform is – and how it can benefit the advertising industry.

December 16, 2020 Toolbox for Marketing Listen up: Harnessing the Power of Programmatic To Amplify Audio Advertising

VP Jeff Harp discusses the power of digital audio advertising and highlights how brands can use this emerging channel to deliver flexible, efficient, and targeted omnichannel campaigns.

December 11, 2020 AdExchanger AdExchanger’s 2020 Programmatic Power Players

Adelphic has been named to AdExchanger’s list of 2020 Programmatic Players, a guide to the top agencies and strategic partners across the globe.

December 10, 2020 PM360 The Effect of Privacy and Compliance Changes on Programmatic Strategy

SVP Josh Hare reveals how pharmaceutical marketers can leverage programmatic and take advantage of its benefits while remaining privacy compliant in PM360.

November 24, 2020 MarTech Series Why the Successful Deployment of SPO Is a Shared Responsibility Between DSPs, SSPs and Publishers

Successful deployment of SPO’s many moving parts isn’t up to just DSPs, SSPs, or publishers — it’s also up the brands, agencies, and consultants that act as connective tissue to allow SPO to be deployed successfully based on the unique goals and objectives of each advertiser, writes VP of Programmatic Strategy Alex Perrin.