News

For many, there may be an impulse in the midst of economic headwinds to retrench, pull back, and protect what they have. That instinct is understandable, but it may be a mistake.

As much as connected TV (CTV) gives advertisers new opportunities to reach viewers, lack of control in some platforms also risks exposing viewers to too many duplicate ads.

MediaPost talked with Jon Schulz, CMO of advertising software company and omnichannel platform Viant Technology, to discuss these questions and more.

Netflix said it will work with Microsoft as its global advertising technology partner as the company rolls out an advertising-supported version of its industry-leading streaming service.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.

As CTV continues its growth in both the consumer and marketing spaces, marketers will benefit from staying informed on the maturation of targeting and measurement, the best practices for merging CTV advertising with omnichannel campaigns, and the capabilities of prospective DSP partners to power greater effectiveness from their omnichannel campaigns that forego traditional TV in favor of the promise of Connected TV.

With recent announcements from Netflix and Disney+, Viant was asked to talk about what these moves mean for the industry and us in particular.

Viant is excited to celebrate Tim Vanderhook (CEO and Co-Founder) and Chris Vanderhook (COO and Co-Founder) winning EY’s Entrepreneur Of The Year 2022 Pacific Southwest!