Explore the latest industry news about Adelphic

September 16, 2020   Radio & Television Business Report TV Show Viewers: Luxury Brand Consumers?

Viant took a close look at its self-service DSP platform, Adelphic, and some 32 million profiles to determine the relationship between luxury brands and popular TV shows.

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August 17, 2020   Chain Store Age Expert Insight: Accelerating e-commerce in a post-pandemic world

In the age of social distancing, even more people have used the internet to buy products like groceries, pet supplies, and footwear. Crucially, this pattern will continue as life returns to normal, which means customers and their money are ripe for the taking, writes CMO Jon Schulz.

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July 1, 2020   Modern Restaurant Management MRM Research Roundup: Mid-Year 2020 Edition

With Fourth of July coming up this weekend, and in honor of the famed Nathan’s hot dog eating contest, Adelphic looked at the top five hot dog brands in its database of more than 92 Million profiles and gleaned some interesting insights.

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June 12, 2020   Street Fight Magazine How Connected TV Ads Help SMBs Recover from Crisis

There are many opportunities to excel both in the current and post-pandemic marketing landscape, but businesses will only be able to take advantage of them if they intelligently create demand. Because of this, SMBs should use audience and measurement data to inform their CTV advertising strategies as markets reopen, writes SVP Josh Hare.

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June 1, 2020   Broadcasting & Cable Adelphic’s TV Spots Say It Makes Programmatic Easy

The ads tout customer satisfaction with Viant’s Adelphic platform and the way it is easy for clients to use with commercials, employing the tagline “Programmatic advertising doesn’t have to be that hard.”

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