As brands look for ways to reach consumers across a number devices with more personalized messages, “digital audio is poised to be an advertiser’s MVP,” writes the SVP of Operations at @viant_tech, #Adelphic's parent company, in @MarTechSeries:
Digital Audio Can Be An Advertising MVP – If Navigated Correctly
25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio.
#Adelphic’s real-time #TV #retargeting solution enables marketers to reach TV audiences with sequential messaging across their companion devices. Here’s how: https://t.co/VA957syC62
With #Adelphic's targeting capabilities and a #crossdevice #video campaign, this global candy maker drove in-store sales. Here's how: https://t.co/aX9OYlLWhL