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Explore the latest industry news about Adelphic

June 26, 2022   AiThority Top Three Considerations When Moving From Linear To Connected TV

As CTV continues its growth in both the consumer and marketing spaces, marketers will benefit from staying informed on the maturation of targeting and measurement, the best practices for merging CTV advertising with omnichannel campaigns, and the capabilities of prospective DSP partners to power greater effectiveness from their omnichannel campaigns that forego traditional TV in favor of the promise of Connected TV.

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June 13, 2022   Business Wire Viant Names Amazon Veteran Dustin Kwan as Chief Product Officer

“We’re excited to bring on a strategic leader like Dustin to increase the momentum we’re seeing in platform adoption across existing and much larger customers,” said Tim Vanderhook, CEO, Viant. “Dustin’s deep expertise leading product strategy, development and execution with multi-billion-dollar revenue goals will underpin every new offering Viant brings to market.”

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June 8, 2022   Forbes 16 Changes Coming To The Web That Businesses Need To Prepare For

The Web may feel like a familiar space to businesses, but like everything else in tech, it’s evolving. What may now seem like a series of buzzwords— “Web3,” “blockchain,” the “metaverse” and more—will soon be the everyday technologies and concepts that dominate how businesses operate online.

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June 7, 2022   Beet.TV CTV Will Anchor Campaigns As Programmatic Advertising Expands: Viant’s Dave Simon

Our partners at Beachfront are running a series on Transforming CTV: Delivering a Better Ad Experience for Viewers and asked Viant to share our take on the future of CTV. Here, Dave Simon was able to highlight some of Viant’s key differentiation around reporting and measurement via our Adelphic software, offer insights into connected tv media buying and provide some bold predictions in the CTV space.

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May 23, 2022   Street Fight What Makes for a Great DSP?

“Our long-term vision is you type in the dates of the campaign, the amount of money you want to spend, and the KPI you want to optimize for, and you hit go. The software does everything else. That’s where we’re driving to. Make it easier on the programmatic trader,” Schulz said.

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