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October 28, 2020   Digital Commerce 360 How to achieve marketing nirvana in an unruly world

To survive and achieve marketing nirvana, marketers must embrace an omnichannel approach that aligns all silos into a harmonious, navigable path. By doing so, brands will create an enhanced identity, increase market share and reduce costs.

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September 22, 2020   BizReport Expert: How to use SPO to combat fraud

Not all SPO strategies are inherently set up to actually detect or combat fraud, and that is why, according to Adelphic’s VP of Programmatic Strategy Alex Perrin, publishers need to better balance transparency on the supply side and inventory.

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