News

When team empowerment and self-ownership come together, traders will have everything they need to drive the performance and return on investment for the advertisers and brands they serve, writes VP of Programmatic Strategy Alex Perrin.

Like autonomous vehicle manufacturers, programmatic advertising technology companies are on a mission to improve the user experience. CTO Fabrizio Blanco explains the key lessons the advertising industry can learn from those make self-driving cars in Forbes.

Director of Research & Insights Amy Nodalo explains how identity resolution can help marketers drive conversions and measure campaign results as the ad landscape continues to change.

What does it really mean to migrate to people-based methods? CEO Tim Vanderhook speaks with Beet.TV to break down exactly what a people-based demand-side platform is – and how it can benefit the advertising industry.

VP Jeff Harp discusses the power of digital audio advertising and highlights how brands can use this emerging channel to deliver flexible, efficient, and targeted omnichannel campaigns.

Adelphic has been named to AdExchanger’s list of 2020 Programmatic Players, a guide to the top agencies and strategic partners across the globe.

SVP Josh Hare reveals how pharmaceutical marketers can leverage programmatic and take advantage of its benefits while remaining privacy compliant in PM360.

Successful deployment of SPO’s many moving parts isn’t up to just DSPs, SSPs, or publishers — it’s also up the brands, agencies, and consultants that act as connective tissue to allow SPO to be deployed successfully based on the unique goals and objectives of each advertiser, writes VP of Programmatic Strategy Alex Perrin.

Marketers need to ensure their platforms are ready for the death of the cookie, and it all starts with knowing what questions to ask, writes VP Adam Paz.