News

As CTV continues its growth in both the consumer and marketing spaces, marketers will benefit from staying informed on the maturation of targeting and measurement, the best practices for merging CTV advertising with omnichannel campaigns, and the capabilities of prospective DSP partners to power greater effectiveness from their omnichannel campaigns that forego traditional TV in favor of the promise of Connected TV.

With recent announcements from Netflix and Disney+, Viant was asked to talk about what these moves mean for the industry and us in particular.

Viant is excited to celebrate Tim Vanderhook (CEO and Co-Founder) and Chris Vanderhook (COO and Co-Founder) winning EY’s Entrepreneur Of The Year 2022 Pacific Southwest!

IRVINE, Calif.–(BUSINESS WIRE)–Viant Technology Inc. (NASDAQ: DSP) and Adelaide today announced the launch of a first-to-market solution that enables advertisers to automate the application of Adelaide’s attention-based media quality metric through programmatic advertising.

“We’re excited to bring on a strategic leader like Dustin to increase the momentum we’re seeing in platform adoption across existing and much larger customers,” said Tim Vanderhook, CEO, Viant. “Dustin’s deep expertise leading product strategy, development and execution with multi-billion-dollar revenue goals will underpin every new offering Viant brings to market.”

The Web may feel like a familiar space to businesses, but like everything else in tech, it’s evolving. What may now seem like a series of buzzwords— “Web3,” “blockchain,” the “metaverse” and more—will soon be the everyday technologies and concepts that dominate how businesses operate online.

Our partners at Beachfront are running a series on Transforming CTV: Delivering a Better Ad Experience for Viewers and asked Viant to share our take on the future of CTV. Here, Dave Simon was able to highlight some of Viant’s key differentiation around reporting and measurement via our Adelphic software, offer insights into connected tv media buying and provide some bold predictions in the CTV space.

“Our long-term vision is you type in the dates of the campaign, the amount of money you want to spend, and the KPI you want to optimize for, and you hit go. The software does everything else. That’s where we’re driving to. Make it easier on the programmatic trader,” Schulz said.

When team empowerment and self-ownership come together, traders will have everything they need to drive the performance and return on investment for the advertisers and brands they serve, writes VP of Programmatic Strategy Alex Perrin.