In acquiring Adelphic for an undisclosed price, Viant hopes to create a “people-based DSP” that combines media execution with deterministic data from parent company Time Inc.
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Explore the latest industry news about Adelphic
Explore the latest industry news about Adelphic
In acquiring Adelphic for an undisclosed price, Viant hopes to create a “people-based DSP” that combines media execution with deterministic data from parent company Time Inc.
Read MoreThe move is intended to give advertisers self-service capabilities for data-driven buying.
Read MoreIf you are in brand management, chances are you have leveraged marketing-mix modeling (MMM).
Read MoreAdelphic announced a partnership with Integral Ad Science (IAS) allowing Adelphic customers to verify, optimize, and analyze their mobile-first and cross-device ad campaigns using IAS’s solutions for pre-bid targeting across viewability, ad fraud, traffic ad quality, and brand safety.
Read MoreThe first question marketers or agencies ask advertising software vendors or media companies is probably this: “That audience is perfect, but can it scale?”
Read MoreAdelphic announced a partnership with PushSpring, an app-based mobile audience platform, to offer ad buyers the ability to target audience segments with attributes including app ownership, personas, and demographic target.
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