News Archives

June 7, 2022 Beet.TV CTV Will Anchor Campaigns As Programmatic Advertising Expands: Viant’s Dave Simon

Our partners at Beachfront are running a series on Transforming CTV: Delivering a Better Ad Experience for Viewers and asked Viant to share our take on the future of CTV. Here, Dave Simon was able to highlight some of Viant’s key differentiation around reporting and measurement via our Adelphic software, offer insights into connected tv media buying and provide some bold predictions in the CTV space.

May 23, 2022 Forbes 16 Changes Coming To The Web That Businesses Need To Prepare For

With Web3, self-sovereign identity brands will have the opportunity to reach consumers with unprecedented levels of precision, all while maintaining the highest levels of privacy, which is really the desired end state.

May 23, 2022 Street Fight What Makes for a Great DSP?

“Our long-term vision is you type in the dates of the campaign, the amount of money you want to spend, and the KPI you want to optimize for, and you hit go. The software does everything else. That’s where we’re driving to. Make it easier on the programmatic trader,” Schulz said.

April 5, 2021 MarTech Series Empowering Programmatic Traders Through Continued Education

When team empowerment and self-ownership come together, traders will have everything they need to drive the performance and return on investment for the advertisers and brands they serve, writes VP of Programmatic Strategy Alex Perrin.

March 30, 2021 Adelphic Autonomous Advertising: Mapping The Future Of Machine Learning In Ad Tech

Like autonomous vehicle manufacturers, programmatic advertising technology companies are on a mission to improve the user experience. CTO Fabrizio Blanco explains the key lessons the advertising industry can learn from those make self-driving cars in Forbes.

March 16, 2021 Toolbox for Marketing The Importance of New Identity Resolution Tools To Increase Conversions in a Changing Ad Landscape

Director of Research & Insights Amy Nodalo explains how identity resolution can help marketers drive conversions and measure campaign results as the ad landscape continues to change.

March 12, 2021 Beet.TV Defining a Different DSP: How “People-Based ID” Works: Viant’s Vanderhook

What does it really mean to migrate to people-based methods? CEO Tim Vanderhook speaks with Beet.TV to break down exactly what a people-based demand-side platform is – and how it can benefit the advertising industry.

December 16, 2020 Toolbox for Marketing Listen up: Harnessing the Power of Programmatic To Amplify Audio Advertising

VP Jeff Harp discusses the power of digital audio advertising and highlights how brands can use this emerging channel to deliver flexible, efficient, and targeted omnichannel campaigns.

December 11, 2020 AdExchanger AdExchanger’s 2020 Programmatic Power Players

Adelphic has been named to AdExchanger’s list of 2020 Programmatic Players, a guide to the top agencies and strategic partners across the globe.