News

IRVINE, Calif.–(BUSINESS WIRE)–Viant Technology Inc. (NASDAQ: DSP) and Adelaide today announced the launch of a first-to-market solution that enables advertisers to automate the application of Adelaide’s attention-based media quality metric through programmatic advertising.

“We’re excited to bring on a strategic leader like Dustin to increase the momentum we’re seeing in platform adoption across existing and much larger customers,” said Tim Vanderhook, CEO, Viant. “Dustin’s deep expertise leading product strategy, development and execution with multi-billion-dollar revenue goals will underpin every new offering Viant brings to market.”

Our partners at Beachfront are running a series on Transforming CTV: Delivering a Better Ad Experience for Viewers and asked Viant to share our take on the future of CTV. Here, Dave Simon was able to highlight some of Viant’s key differentiation around reporting and measurement via our Adelphic software, offer insights into connected tv media buying and provide some bold predictions in the CTV space.

With Web3, self-sovereign identity brands will have the opportunity to reach consumers with unprecedented levels of precision, all while maintaining the highest levels of privacy, which is really the desired end state.

“Our long-term vision is you type in the dates of the campaign, the amount of money you want to spend, and the KPI you want to optimize for, and you hit go. The software does everything else. That’s where we’re driving to. Make it easier on the programmatic trader,” Schulz said.

When team empowerment and self-ownership come together, traders will have everything they need to drive the performance and return on investment for the advertisers and brands they serve, writes VP of Programmatic Strategy Alex Perrin.

Like autonomous vehicle manufacturers, programmatic advertising technology companies are on a mission to improve the user experience. CTO Fabrizio Blanco explains the key lessons the advertising industry can learn from those make self-driving cars in Forbes.

Director of Research & Insights Amy Nodalo explains how identity resolution can help marketers drive conversions and measure campaign results as the ad landscape continues to change.

What does it really mean to migrate to people-based methods? CEO Tim Vanderhook speaks with Beet.TV to break down exactly what a people-based demand-side platform is – and how it can benefit the advertising industry.