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In the age of social distancing, even more people have used the internet to buy products like groceries, pet supplies, and footwear. Crucially, this pattern will continue as life returns to normal, which means customers and their money are ripe for the taking, writes CMO Jon Schulz.

With Fourth of July coming up this weekend, and in honor of the famed Nathan’s hot dog eating contest, Adelphic looked at the top five hot dog brands in its database of more than 92 Million profiles and gleaned some interesting insights.

Over of a third of consumers expect to shop online more in the future, according to Behind The Rise Of Ecommerce In America, a study by demand-side platform Adelphic.

There are many opportunities to excel both in the current and post-pandemic marketing landscape, but businesses will only be able to take advantage of them if they intelligently create demand. Because of this, SMBs should use audience and measurement data to inform their CTV advertising strategies as markets reopen, writes SVP Josh Hare.

The ads tout customer satisfaction with Viant’s Adelphic platform and the way it is easy for clients to use with commercials, employing the tagline “Programmatic advertising doesn’t have to be that hard.”

“Now that many more advertisers see the power of CTV, expect the growth trend to continue post-pandemic as the value proposition remains strong in driving a solid return on ad spend,” writes CMO Jon Schulz.

Jon Schulz, CMO at Viant, discusses the key considerations for marketers as industries get a handle on the immediate crisis of COVID-19 and start looking to chart their next steps.

“Programmatic linear marries the same brand-safe media execution marketers expect of linear TV with the transparent reporting intrinsic to digital,” writes VP Adam Paz.

As advertising continues to evolve and fragment, marketers need to develop new methods for engaging customers and connecting with their target audiences. By refocusing on individual households, industry leaders will be able to more effectively track performance and meet business goals, explains CMO Jon Schulz.