News

With Fourth of July coming up this weekend, and in honor of the famed Nathan’s hot dog eating contest, Adelphic looked at the top five hot dog brands in its database of more than 92 Million profiles and gleaned some interesting insights.

Over of a third of consumers expect to shop online more in the future, according to Behind The Rise Of Ecommerce In America, a study by demand-side platform Adelphic.

There are many opportunities to excel both in the current and post-pandemic marketing landscape, but businesses will only be able to take advantage of them if they intelligently create demand. Because of this, SMBs should use audience and measurement data to inform their CTV advertising strategies as markets reopen, writes SVP Josh Hare.

The ads tout customer satisfaction with Viant’s Adelphic platform and the way it is easy for clients to use with commercials, employing the tagline “Programmatic advertising doesn’t have to be that hard.”

“Programmatic linear marries the same brand-safe media execution marketers expect of linear TV with the transparent reporting intrinsic to digital,” writes VP Adam Paz.

As advertising continues to evolve and fragment, marketers need to develop new methods for engaging customers and connecting with their target audiences. By refocusing on individual households, industry leaders will be able to more effectively track performance and meet business goals, explains CMO Jon Schulz.

If pharma marketers are able to appropriately integrate new strategies, both their business and those who need their products will benefit. VP of Product Marketing Andrea Bras reveals a few things pharma marketers should consider as they incorporate digital advertising into their strategies.

With more consumer data available than ever before, it’s time to focus on data efficacy, transparency and consumer controls, writes VP of Programmatic Strategy Alex Perrin.

SVP Brian Bell shares the key factors that are influencing the shift from cookie to individual households and what advertisers can expect as they (re)enter a new era of digital marketing.

Now is the time to evaluate new demand-side platforms (DSPs) that can improve your workflows and campaign performance. CMO Jon Schulz reveals why.

Adelphic, the self-service programmatic ad platform, has partnered with Integral Ad Science to launch pre-bid custom keyword customization for advertisers.

Leading self-service advertising platform Adelphic provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions.

The integration allows advertisers to avoid bidding when specific keywords appear in a URL.

Adelphic is among the first to market with this solution, designed to ensure that advertisers can avoid specific keywords within a URL string to improve brand safety and reduce wasted spend on undesirable inventory.

Adelphic announced the release of “Programmatic Advertising in the Trenches: A Survey of Programmatic Traders’ Top Challenges and Opportunities,” an industry report showcasing programmatic traders’ opinions, beliefs and top challenges.

Adelphic’s report suggests that the growing number of channels and ad formats is making roles increasingly difficult. More than 97% of traders agreed with this, with 98.4% of traders also saying they wish they had a truly cross-channel, trustworthy platform through which they could successfully run all of their cross-channel campaigns.

Adelphic’s new programmatic report shows trader opinions and challenge and coincides with National Programmatic Advertising Day.

Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar supply-side platform (SSP) following openRTB standards, with further DSP integrations to come in early 2020. These partnerships enable digital out-of-home to truly integrate into omnichannel marketing strategies with seamless activation through the world’s largest digital platforms.

Viant-owned Adelphic has registered the “national day” to coincide with its Programmatic Advertising Summit.

In honor of Adelphic’s parent company Viant’s 20th anniversary, CEO Tim Vanderhook reflected on the company’s two decades in digital advertising with Martech Series.

With a subscription model, SMBs can access enterprise-grade solutions in a very cost-effective manner. The subscription model provides much more transparency into the fees associated with programmatic ad buying and allows SMBs to scale spend without incurring additional fees, writes CMO Jon Schulz.

SVP Steven Ohrnstein said the company has been working for years to wipe out fraudulent impressions from bid requests with a set of new tools. “We found that about 10% of traffic is potentially fraudulent ad inventory that we don’t allow brands to bid on,” Ohrnstein said.

Cuebiq sat down with VP Adam Paz and he revealed his point of view on OOH & DOOH advertising measurement, technological advancements in the space, and more.

Through a cross-channel approach and retargeting capabilities, hospitality marketers can expand and open even more opportunities to connect with business travelers in holistic, creative and engaging way, writes CMO Jon Schulz.

With brands increasingly looking to find creative ways to reach consumers across a growing number of channels and devices, with more targeted and personalized messages, digital audio is poised to be an advertiser’s MVP – but it requires some navigating in order to succeed, writes SVP of Operations Jon Ahuna.

“Anybody that’s not talking about [advanced TV] or doing something with it is in a little bit of trouble right now because that’s where the money is moving,” said CMO Jon Schulz.

Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really do, writes VP of Programmatic Strategy Alex Perrin.

Through Adelphic’s strategic integration with Rubicon Project, advertisers and brands can buy and manage domestic and international premium digital audio advertising inventory including TuneIn, TargetSpot and others.

Adelphic, a subscription-based demand-side platform (DSP) owned by Viant, is adding audio to its programmatic advertising integrations.

Adelphic today announced an enhancement to programmatic audio inventory. Adelphic’s clients can now access audio inventory from over 216 countries. Adelphic says this announcement showcases Adelphic’s commitment in delivering a true omnichannel DSP.

Adelphic, a self-service platform for cross-channel programmatic advertising, has used an integration with Rubicon Project to provide advertisers and brands with a means to buy and manage domestic and international premium digital audio advertising inventory including TuneIn, TargetSpot, and others.

DSPs get paid a tech fee based on the percentage of spend and therefore have zero incentive to help you spend less in their platform, says SVP Steven Ohrnstein.

In-housing programmatic effort can help you save on costs, increase ROI and keep control of your data, and that’s just a few of its benefits, writes SVP of Programmatic Strategy Alex Perrin.

Given the limited availability of quality inventory, as more advertisers want viewable impressions, competition increases and price move up. Increasing the scale of this pool is one of the biggest challenges facing advertisers today. So how do we solve for these issues? CTO Fabrizio Blanco reveals.

As programmatic matures, the business model must change to keep up with the times. Advertisers will migrate from the pay-as-you-go percentage-of-spend tech tax to new models, such as long-term subscriptions, writes CRO Jeff Collins.

Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.

The DSP says it is the first to offer a software-as-a-service fee, as well as direct payments by the advertiser to vendors like data management platforms.

Adelphic is aiming to upend the way programmatic is used to buy ads, saying Wednesday that marketers can purchase unlimited impressions through its demand side platform using a subscription-based pricing model at a cost of $3,000 per month.

By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge, writes CEO Tim Vanderhook.

As transparency becomes a high priority across the advertising landscape, more brands and agencies demand to know exactly what their media investment is getting them, writes VP of Programmatic Strategy Alex Perrin, as he discusses what’s fueling the rise of PMPs today.

While having good technology is incredibly valuable, client service may be the most important ingredient for success, writes VP of Programmatic Strategy Alex Perrin.

Adelphic integrates with IAS to increase mobile in-app transparency.

In 2018, we expect to see a greater investment from brands and advertisers in DOOH campaigns that trigger based on real-world environments, says VP Jeremy Haft.

“Improving the supply chain and striving for a fraud-free environment for publishers and advertisers is vital for the growth of our industry. Adelphic is committed to leading solutions, including ads.txt, as the industry works to improve transparency in the digital advertising ecosystem,” says VP Jeremy Haft.

​​Adelphic — a self-service platform for cross-channel programmatic advertising — announced this week the addition of pre-bid viewability and brand safety targeting to its platform from DoubleVerify, a leading independent provider of digital media quality solutions.

Once known for mobile ads, the DSP is now making outdoor displays just another channel for campaigns.

Adelphic announced the addition of digital out-of-home (DOOH) inventory to its platform. This all-new offering enables advertisers to access Adelphic’s digital out-of-home inventory via Rubicon Project’s Private Marketplace (PMP).

In acquiring Adelphic for an undisclosed price, Viant hopes to create a “people-based DSP” that combines media execution with deterministic data from parent company Time Inc.

The move is intended to give advertisers self-service capabilities for data-driven buying.

If you are in brand management, chances are you have leveraged marketing-mix modeling (MMM).

Adelphic announced a partnership with Integral Ad Science (IAS) allowing Adelphic customers to verify, optimize, and analyze their mobile-first and cross-device ad campaigns using IAS’s solutions for pre-bid targeting across viewability, ad fraud, traffic ad quality, and brand safety.

The first question marketers or agencies ask ad tech vendors or media companies is probably this: “That audience is perfect, but can it scale?”

Adelphic announced a partnership with PushSpring, an app-based mobile audience platform, to offer ad buyers the ability to target audience segments with attributes including app ownership, personas, and demographic target.