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Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today released its first Sustainability Report for the calendar year 2023.

Viant Technology said that it has added new artificial intelligence-based tools and services to its data platform.

Instead of squinting at reports, advertisers can now ask their data questions using generative AI.

Pfizer is reminding parents again that “Baby Checkups Count” with new social media ads and recent sponsored influencer posts, rebooting its ongoing effort that first launched as a public health awareness campaign

As we head into a critical year that includes a generation-defining presidential election, Olympics and more, the rise of streaming is ushering in the era of convergence.

Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?