News | Adelphic

December 18, 2019 Mobile Marketing Magazine Adelphic partners with Integral Ad Science for pre-bid custom keyword optimization

Adelphic is among the first to market with this solution, designed to ensure that advertisers can avoid specific keywords within a URL string to improve brand safety and reduce wasted spend on undesirable inventory.

November 8, 2019 AiThority Adelphic Report: Are Programmatic Traders Set up for Success?

Adelphic announced the release of “Programmatic Advertising in the Trenches: A Survey of Programmatic Traders’ Top Challenges and Opportunities,” an industry report showcasing programmatic traders’ opinions, beliefs and top challenges.

November 8, 2019 Econsultancy 97% of programmatic traders say the growing numbers of channels and ad formats make their jobs harder

Adelphic’s report suggests that the growing number of channels and ad formats is making roles increasingly difficult. More than 97% of traders agreed with this, with 98.4% of traders also saying they wish they had a truly cross-channel, trustworthy platform through which they could successfully run all of their cross-channel campaigns.

November 7, 2019 MarTech Advisor 93% of Marketers Believe Machine Learning and AI Increase Ad Campaign Efficiency, says Adelphic Report

Adelphic’s new programmatic report shows trader opinions and challenge and coincides with National Programmatic Advertising Day.

October 9, 2019 BusinessWire Vistar Media Opens Programmatic Ecosystem Through Partnerships with Adelphic, Amobee, MediaMath and Verizon Media

Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar supply-side platform (SSP) following openRTB standards, with further DSP integrations to come in early 2020. These partnerships enable digital out-of-home to truly integrate into omnichannel marketing strategies with seamless activation through the world’s largest digital platforms.

September 23, 2019 Ad Age ‘National Programmatic Advertising Day’ Is Now Coming to a Calendar Near You

Viant-owned Adelphic has registered the “national day” to coincide with its Programmatic Advertising Summit.

August 26, 2019 MarTech Series MarTech Interview with Tim Vanderhook, CEO at Viant

In honor of Adelphic’s parent company Viant’s 20th anniversary, CEO Tim Vanderhook reflected on the company’s two decades in digital advertising with Martech Series.

August 8, 2019 MarTech Series The Ad Industry’s Focus on Scale Has Ignored Small Businesses

With a subscription model, SMBs can access enterprise-grade solutions in a very cost-effective manner. The subscription model provides much more transparency into the fees associated with programmatic ad buying and allows SMBs to scale spend without incurring additional fees, writes CMO Jon Schulz.

June 24, 2019 MediaPost A Cross-Channel Programmatic Bidding Option With Viewability, Fraud Predictions

SVP Steven Ohrnstein said the company has been working for years to wipe out fraudulent impressions from bid requests with a set of new tools. “We found that about 10% of traffic is potentially fraudulent ad inventory that we don’t allow brands to bid on,” Ohrnstein said.