News

If pharma marketers are able to appropriately integrate new strategies, both their business and those who need their products will benefit. VP of Product Marketing Andrea Bras reveals a few things pharma marketers should consider as they incorporate digital advertising into their strategies.

With more consumer data available than ever before, it’s time to focus on data efficacy, transparency and consumer controls, writes VP of Programmatic Strategy Alex Perrin.

SVP Brian Bell shares the key factors that are influencing the shift from cookie to individual households and what advertisers can expect as they (re)enter a new era of digital marketing.

Now is the time to evaluate new demand-side platforms (DSPs) that can improve your workflows and campaign performance. CMO Jon Schulz reveals why.

Adelphic, the self-service programmatic ad platform, has partnered with Integral Ad Science to launch pre-bid custom keyword customization for advertisers.

Leading self-service advertising platform Adelphic provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions.

The integration allows advertisers to avoid bidding when specific keywords appear in a URL.

Adelphic is among the first to market with this solution, designed to ensure that advertisers can avoid specific keywords within a URL string to improve brand safety and reduce wasted spend on undesirable inventory.

Adelphic announced the release of “Programmatic Advertising in the Trenches: A Survey of Programmatic Traders’ Top Challenges and Opportunities,” an industry report showcasing programmatic traders’ opinions, beliefs and top challenges.