Explore the latest industry news about Adelphic

October 9, 2019   BusinessWire Vistar Media Opens Programmatic Ecosystem Through Partnerships with Adelphic, Amobee, MediaMath and Verizon Media

Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar supply-side platform (SSP) following openRTB standards, with further DSP integrations to come in early 2020. These partnerships enable digital out-of-home to truly integrate into omnichannel marketing strategies with seamless activation through the world’s largest digital platforms.

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August 8, 2019   MarTech Series The Ad Industry’s Focus on Scale Has Ignored Small Businesses

With a subscription model, SMBs can access enterprise-grade solutions in a very cost-effective manner. The subscription model provides much more transparency into the fees associated with programmatic ad buying and allows SMBs to scale spend without incurring additional fees, writes CMO Jon Schulz.

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