What should #marketers look for in a #DSP when focusing on #DOOH? #Adelphic’s new guide reveals the points to consider and the biggest challenges marketers will face: https://t.co/7omioSTRLk
#Adelphic’s #audio inventory helps #marketers reach customers while they’re listening to their favorite podcasts and playlists across all devices: https://t.co/LyNkJVMdI9
With a SaaS model, #SMBs can have more transparency into #programmatic ad buying fees and scale spend without additional fees, writes #Viant’s CMO in @MarTechSeries:
The Ad Industry’s Focus on Scale Has Ignored Small Businesses
Today’s Advertising and Marketing industry model is focused on serving large enterprises. The subscription model provides much more transparency...