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“In addition, integrating DOOH campaigns within an omnichannel strategy is crucial to ensure a seamless and consistent customer experience across online, mobile, social media, and outdoor digital platforms.

Nearly a year after its launch, the Disney+ ad-supported tier has introduced audience targeting using its first-party audience graph and programmatic buying through private marketplaces (PMPs), and expanded its measurement offerings and accepted creative formats.

Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers.

Ad-tech company Viant said it is doubling down on using artificial intelligence as a way to help advertisers take advantage of the opportunities presented by the increasing capabilities of connected TV and the growing volume of data about consumers.

It’s just hours from the end of Advertising Week New York 2023, the annual event that saw Paris Hilton, Keegan Michael Key and nearly 150 CEOs take the stage, flipping the script on how to best engage advertisers.

This year’s Advertising Week in New York may as well be called Artificial Intelligence Week as generative AI is expected to be a dominating theme for the more than 12,000 marketers, advertisers, media and tech professionals are expected to attend this year’s conference.