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December 10, 2018   AiThority Can Machine Learning Solve Our Viewability Challenges?

Given the limited availability of quality inventory, as more advertisers want viewable impressions, competition increases and price move up. Increasing the scale of this pool is one of the biggest challenges facing advertisers today. So how do we solve for these issues? CTO Fabrizio Blanco reveals.

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December 10, 2018   MediaPost For Programmatic To Grow, Commercial Terms Must Change

As programmatic matures, the business model must change to keep up with the times. Advertisers will migrate from the pay-as-you-go percentage-of-spend tech tax to new models, such as long-term subscriptions, writes CRO Jeff Collins.

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September 9, 2018   MediaPost What’s Really Fueling The Rise Of PMPs?

As transparency becomes a high priority across the advertising landscape, more brands and agencies demand to know exactly what their media investment is getting them, writes VP of Programmatic Strategy Alex Perrin, as he discusses what’s fueling the rise of PMPs today.

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