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February 12, 2019   PPC Land Adelphic DSP has now audio available via Rubicon Project

Adelphic today announced an enhancement to programmatic audio inventory. Adelphic’s clients can now access audio inventory from over 216 countries. Adelphic says this announcement showcases Adelphic’s commitment in delivering a true omnichannel DSP.

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February 12, 2019   Mobile Marketing Magazine Viant’s Adelphic Delivers Programmatic Audio Inventory Via Rubicon Project

Adelphic, a self-service platform for cross-channel programmatic advertising, has used an integration with Rubicon Project to provide advertisers and brands with a means to buy and manage domestic and international premium digital audio advertising inventory including TuneIn, TargetSpot, and others.

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December 10, 2018   AiThority Can Machine Learning Solve Our Viewability Challenges?

Given the limited availability of quality inventory, as more advertisers want viewable impressions, competition increases and price move up. Increasing the scale of this pool is one of the biggest challenges facing advertisers today. So how do we solve for these issues? CTO Fabrizio Blanco reveals.

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December 10, 2018   MediaPost For Programmatic To Grow, Commercial Terms Must Change

As programmatic matures, the business model must change to keep up with the times. Advertisers will migrate from the pay-as-you-go percentage-of-spend tech tax to new models, such as long-term subscriptions, writes CRO Jeff Collins.

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