News

While having good technology is incredibly valuable, client service may be the most important ingredient for success, writes VP of Programmatic Strategy Alex Perrin.

In 2018, we expect to see a greater investment from brands and advertisers in DOOH campaigns that trigger based on real-world environments, says VP Jeremy Haft.

“Improving the supply chain and striving for a fraud-free environment for publishers and advertisers is vital for the growth of our industry. Adelphic is committed to leading solutions, including ads.txt, as the industry works to improve transparency in the digital advertising ecosystem,” says VP Jeremy Haft.

​​Adelphic — a self-service platform for cross-channel programmatic advertising — announced this week the addition of pre-bid viewability and brand safety targeting to its platform from DoubleVerify, a leading independent provider of digital media quality solutions.