News Archives

October 27, 2016 AdExchanger The Quest For Scale Is Ruining The Digital Ad Industry

The first question marketers or agencies ask advertising software vendors or media companies is probably this: “That audience is perfect, but can it scale?”

September 12, 2016 MediaPost Adelphic & PushSpring Launch ‘Mobile to Mobile” Partnership, Offering Access To App Data

Adelphic announced a partnership with PushSpring, an app-based mobile audience platform, to offer ad buyers the ability to target audience segments with attributes including app ownership, personas, and demographic target.