With Adelphic, marketers can plan, execute and measure programmatic advertising campaigns in a single platform through our self-service portal or with the help of our award-winning professional services team.
Below, learn more about how Adelphic is built to make our clients’ lives easier.
Planning and Buying
The Adelphic platform is built to ensure our clients have access to high-quality, scaled omnichannel advertising inventory. Our publishers and exchanges provides access to inventory on all devices where media is consumed. In addition, our programmatic strategy and media strategy teams take great pride in helping our clients maximize performance, scale and brand safety through comprehensive practices and processes.
True Omnichannel Execution
With our self-service DSP, advertisers can execute their programmatic advertising across all devices without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data via our parent company Viant’s Total Graph, bringing the precision of people-based targeting into programmatic ad buying.
Seamlessly move from insight to action with Adelphic’s full suite of programmatic reporting tools, including in-depth multi-touch attribution analytics for online and in-store activity. We empower our clients with differentiated insights, optimization and in-flight activation.
With Adelphic’s vertical audience targeting solutions, you can leverage our omnichannel DSP and the power of the Viant Total Graph to deterministically target consumers based on actual offline activity through our direct integrations with industry-leading data partners.