DSP Platform Reporting and Measurement

Seamlessly move from insight to action with Adelphic Advanced Reporting, a full suite of programmatic campaign reporting, planning and analytics tools. Adelphic clients are empowered with differentiated insights including conversion lift, foot-traffic data reports, multi-touch attribution analytics and more, as well as the availability of custom reporting tools as needed.

Learn more about our offerings below.

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Foot Traffic Attribution

Our foot traffic data reporting capabilities combine people-based data through Viant’s identity graph with validated location data to allow you to see the real impact your advertising has on driving traffic to any point of interest.

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Multi-Touch Attribution

Multi-touch attribution (MTA) helps advertisers strategically allocate budgets to specific channels and devices to optimize for return on ad spend (ROAS), revenue and conversion rate all from a single report. Use MTA to gain valuable insight into where target audiences are interacting with brands, the impact of touchpoints across channels and devices and the order of steps along the conversion journey.

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Adelphic Surveys

Our survey tools feature on-demand survey generation to gauge the effectiveness of your advertising spend. This capability allows you to establish benchmarks for historical performance and for measurement of advertising progression with a real-time feedback loop.

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Digital Out-of-Home Reporting

Adelphic’s DOOH lift report provides a holistic view of DOOH ad spend and enables you to effectively allocate and optimize budgets based on high-performing DOOH boards and venue types.

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Cross-Channel Suite

Our cross-channel reporting capabilities provide insight into cross-channel campaign performance by examining delivery and conversions against time for mobile, desktop and television.

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