Built with performance in mind, the Viant Household ID is one of the most scalable and sustainable currencies for the new programmatic digital universe. And it’s actionable today.
The proliferation of CTV and importance of consumer privacy has led to an industry shift away from individual-level targeting. That’s why the Viant Household ID is the solution for marketers in need of a sustainable, scalable way to build relationships with consumers. Among the most persistent and privacy-focused identifiers in existence, the Viant Household ID empowers marketers to reach real people within households across their devices, without the need for third-party cookies.
Leveraging patented technology and built on decades of big data management, the Viant Household ID cuts through the noise of the more than 1.5 billion IP addresses present in the programmatic bid stream and translates them into tangible, meaningful households that marketers can reach with targeted advertising.
Executed seamlessly through Adelphic, the Viant Household ID provides marketers with the scalability, addressability, measurability and privacy compliance necessary for success today.