Programmatic Advertising for B2B

Increasing leads is today’s most important marketing objective for B2B brands – but most B2B marketers say it’s also the biggest challenge. Cold calling yields limited results, while CRM and digital display advertising result in a high cost per lead. In order to generate revenue, marketers must navigate a constantly evolving space to cultivate new leads and increase customer retention.

Our robust, omnichannel platform provides marketers with a unique look into the consumer behaviors of corporate decision-makers and helps open new doors that finally solve for B2B-focused needs. With Adelphic, marketers can execute quality media, effectively target decision-makers and truly measure campaign effectiveness.

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Key Benefits of Adelphic B2B Programmatic Advertising

High-Impact Omnichannel Execution

Activate B2B audiences throughout the day with an omnichannel approach and high-engagement creative

  • Reach B2B decisionmakers across connected TV (CTV), digital out-of-home (DOOH), mobile, audio, desktop and more
  • Target B2B audiences across top publishers visited for business insight, including LinkedIn, Forbes, The Wall Street Journal, Yahoo! Finance and more
  • Connect with people that frequently visit target company locations

Strategic Targeting

Powered by the largest breadth of direct integrations with B2B data providers on the market, deterministically identify enterprise and small-business audiences with confidence

  • Account-Based Marketing: Onboard prospects and reach them across frequented sites
  • Firmographics: Utilize company characteristics to segment your targeted audience
  • Professionals: Target job titles as they relate to decision-making within particular industries
  • Technographics: Influence audiences based on technology adoption companies currently use

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Advanced B2B Reporting

Track activity throughout the marketing funnel, verify intended audiences and understand whether your marketing tactics are driving conversion

  • Audience Analysis: Know which companies and professionals engaged with your ads
  • Engagement Verification: Receive insight into website visits, collateral downloads and form completions
  • Custom Attribution: Gain a holistic view of the consumer’s journey to lead gen conversion

Learn How to Reach B2B Decision-Makers

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