U.S. CBD sales are projected to reach $20 billion by 2024, as brands add CBD to everything from makeup to pet care products, all available in general retail stores. However, advertising CBD products isn’t easy – federal and state laws, as well as advertising policies across the programmatic landscape, are constantly changing.
With strategic integrations across premium data and inventory partners, Adelphic addresses these challenges head-on by helping marketers deterministically identify key CBD audiences, reach them across premium, approved environments and close the loop through robust campaign insights.
Key Benefits of CBD Advertising
Strategic Omnichannel Execution
Reach target audiences on quality approved publishers across CTV, display, video, digital out-of-home (DOOH) and more
- Use proximity targeting around contextual venues
- Activate radius targeting around CBD retailers or dispensaries
- Target regions where products are legalized
Quality Data
Onboard first-party data or use premium data partners including IRI and AnalyticsIQ to deterministically target CBD audiences
- Identify consumers and acceptors of CBD products
- Target dispensary visitors
- Leverage mobile app ownership
Advanced Reporting
Gain actionable insights and understand which tactics are driving conversion with Adelphic’s industry-leading analytics suite
- Accurately account for CBD product sales
- Understand trends in consumer attitudes and behavior