U.S. CBD sales are projected to reach $20 billion by 2024, as brands add CBD to everything from makeup to pet care products, all available in general retail stores. However, advertising CBD products isn’t easy – federal and state laws, as well as advertising policies across the programmatic landscape, are constantly changing.
With strategic integrations across premium data and inventory partners, Adelphic addresses these challenges head-on by helping marketers deterministically identify key CBD audiences, reach them across premium, approved environments and close the loop through robust campaign insights.
Key Benefits of CBD Advertising
Strategic Omnichannel Execution
- Use proximity targeting around contextual venues
- Activate radius targeting around CBD retailers or dispensaries
- Target regions where products are legalized
- Identify consumers and acceptors of CBD products
- Target dispensary visitors
- Leverage mobile app ownership
Gain actionable insights and understand which tactics are driving conversion with Adelphic’s industry-leading analytics suite
- Accurately account for CBD product sales
- Understand trends in consumer attitudes and behavior