The education marketplace has never been more competitive. With fewer students graduating high school, declines in state higher education funding and the growth of online education opportunities, marketers in this arena are facing more challenges than ever.
Adelphic’s programmatic for education solution leverages our omnichannel platform and strategic partnerships with data providers to help marketers reach key audiences like soon-to-be high school grads, career-minded adults, lifetime learners and more – providing education marketers with the right tools and strategies to win in this competitive marketplace.
Key Benefits of Programmatic Advertising for Education
Omnichannel Execution
Drive your message home to the right audiences across all devices
- Gain omnichannel scale via best-in-class programmatic inventory sources across connected TV (CTV), display, digital out-of-home (DOOH), audio and more
- Access premium CTV and online video (OLV) inventory with unparalleled reach across relevant publishers like TLC and U.S. News & World Report
- Leverage the Viant Total Graph to deterministically link all devices to known users
Strategic Data Integrations
Enhance your marketing efforts with Adelphic’s first-party data as well as our key data partners
- Onboard first-party data or leverage premium data partners to deterministically target prospective students
- Reduce waste by effectively targeting the right audiences and suppressing current students or those that live in certain geographies
- Leverage proximity targeting around relevant venues like test prep locations or career counseling centers
Advanced Reporting
Measure what actually matters to higher education institutions
- Understand the effect your ads had on prospective students’ actions or brand affinity
- Optimize on the fly based on the effectiveness of your ads
- Gain a holistic view of prospective students’ journeys to enrollment