Education Advertising

The education marketplace has never been more competitive. With fewer students graduating high school, declines in state higher education funding and the growth of online education opportunities, marketers in this arena are facing more challenges than ever.

Adelphic’s programmatic for education solution leverages our omnichannel platform and strategic partnerships with data providers to help marketers reach key audiences like soon-to-be high school grads, career-minded adults, lifetime learners and more – providing education marketers with the right tools and strategies to win in this competitive marketplace.

A graduate in his cap and gown in a crowd of family, friends and other graduates

Key Benefits of Programmatic Advertising for Education

Omnichannel Execution

Drive your message home to the right audiences across all devices

Strategic Data Integrations

Enhance your marketing efforts with Adelphic’s first-party data as well as our key data partners

  • Onboard first-party data or leverage premium data partners to deterministically target prospective students
  • Reduce waste by effectively targeting the right audiences and suppressing current students or those that live in certain geographies
  • Leverage proximity targeting around relevant venues like test prep locations or career counseling centers

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Advanced Reporting

Measure what actually matters to higher education institutions

  • Understand the effect your ads had on prospective students’ actions or brand affinity
  • Optimize on the fly based on the effectiveness of your ads
  • Gain a holistic view of prospective students’ journeys to enrollment

Learn How to Reach Future Students

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