The gaming industry is on track to become one of the top entertainment verticals, earning $125 billion in revenue last year, according to Reuters. As audiences expand and game content becomes more elaborate, it is critical to understand target audiences and reach them through captivating environments that showcase the aesthetics of your game.
With premium data and supply integrations, Adelphic’s programmatic for gaming solution is built to tackle video game marketing needs head on. We deliver cutting-edge technologies that provide a holistic platform for gaming brands to reach consumers in relevant and impactful environments and measure their efforts on driving gameplay adoption.
Key Benefits of Programmatic Advertising for Gaming
Omnichannel Execution
Deterministically reach gamers where they’re paying attention
- Access omnichannel scale across best-in-class inventory integrations for connected TV (CTV), online video, digital out-of-home (DOOH), audio and more
- Break through the noise with high-impact omnichannel creative
- Reach all TV viewers (both linear and CTV) and extend your branded content across the open web
High-Quality Data
Use people-based omnichannel targeting to reach any gamer
- Identify gamers based on their previous purchases, actual gameplay and other online and offline behaviors
- Leverage Adelphic’s massive ACR TV footprint thanks to partners Gracenote and Inscape
- Target gamers by the type of systems they own, games they play and genres they prefer
Advanced Reporting
Close the loop and understand your advertising’s impact on gameplay adoption
- Leverage the industry’s most accurate gameplay attribution
- Truly understand your player base value with Adelphic’s cross-title view into brand performance
- Lean on our leading mobile integrations to understand mobile app attribution