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Politics

Engaging voters is more challenging because of viewing fragmentation, cord-cutting and inventory shortages. Viant's omnichannel DSP allows brands to reach voters across brand-safe environments at scale.

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People-Based Advertising for Politics

Viant’s household technology provides valuable targeting insights at scale along with a persistent and sustainable link to audiences across the full campaign cycle.

Benefits

Viant's cookieless, omnichannel solution enables greater return on ad spend (ROAS).

Depth in Data

Activate first-party voter data alongside the Viant Household ID for higher match rates, less waste and increase efficiency.

Accurate Reach and Frequency

Leverage the Viant Household ID for accurate reach and frequency across all channels including CTV.

Premium Deals and Inventory

Access omnichannel scale and custom deals across best-in-class programmatic inventory.

Advanced Reporting

Determine lift in favorability, issue awareness and overall voter intent for political candidates.

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Learn More About Viant’s Programmatic Advertising Solution for Political Campaigns

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Programmatic Advertising for the 2024 Election

In our latest guide, we examine the changes affecting political advertising and uncover the ways advertisers can leverage consumer data to reach the right audiences of voters. We also highlight why people-based advertising helps to provide the future-proof solution for marketers in the 2024 election and beyond.

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