Seven out of 10 restaurant searches occur on mobile devices, proving the tremendous impact mobile has on QSR patron behaviors. The disruption has continued with the now ubiquitous adoption of digital ordering and delivery services.
For QSR advertising, Adelphic is built to help restaurants reach audiences through deterministic targeting, omnichannel media execution and industry-leading measurement and reporting solutions. Our programmatic for QSR solution is built to meet both national and regional dining brand needs.
Key Benefits of Programmatic for QSR & Fast Casual Dining
Reach QSR diners at scale when and where they’re paying attention
- Serve your message to consumers across all devices including mobile, linear TV, connected TV (CTV), audio, display, digital out-of-home (DOOH) and more
- Break through the noise with high-impact creatives that allow consumers to easily locate nearby stores or order ahead
- Reach all TV viewers (both linear and CTV) and extend your content across the open web
Reach target consumers based on online and offline behaviors
- Leverage our strategic data integrations, which remove cookie dependency, and allow for accuracy and persistency in audience targeting
- Use proximity targeting to engage diners in the right place and at the right time
- Incentivize consumers by making it convenient and rewarding to dine
Understand the impact of your QSR and fast casual dining advertising thanks to Adelphic’s full suite of industry-leading reporting tools
- See how your efforts impact offline actions like restaurant visits and sales or digital conversions like app downloads
- Track sales by DMA, allowing franchises the ability to measure campaign effectiveness
- Compare campaign performance for viewers exclusively exposed to either a TV ad or digital ad with those exposed to both